Marketing Mix 4Ps Essay Example

Marketing Mix: 4Ps Paper Using my questionnaire results and other information I have gathered on cinemas, I will write a report advising the directors of Strobe Leisure on how they could increase their market share from within the local area. My report will be based on the main areas of the marketing mix, the four Ps are: Product Price Promotion Place The Target Audience for this market would be Teenagers; this is because in the questionnaire there were more teenagers in the Cinema. I will begin with Product I will start by saying that people visit cinemas to enjoy viewing a film, and they choose which cinema to visit due to many factors, all of which will be included in this recommendations. My questionnaire results have shown me that the majority of local cinemas offer good sound and visual quality, so the cinema, when opened, must have large screens with high standard of sound and visual quality in order to complete with local cinemas. Also the majority of people found their local cinema comfortable bases and drinks holders to the side of them. We will write a custom essay sample on Marketing Mix: 4Ps specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Mix: 4Ps specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Mix: 4Ps specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In my survey 75% of people said that they need better gift vouchers so they will attractive more customers to the shops also into the auditorium. Most people I surveyed thought that their cinema had a wide variety of films which means that strobe leisure centre are showing more movies. The majority of people felt that their local cinema had below average toilet facilities and it was the joint highest factor that people felt needed improving within their local cinema. So it is important Strobe Leisure provides large, clean and working toilets to ensure people are not put off visiting the cinema due to its low standards. My final point is that most people I surveyed thought that they were not offered polite staff, so it is very important that all the staff employed by Strobe leisure that they live in, whilst only some people said that they did. This clearly means that more people will go to different Centre rather than Strobe Leisure because of their poor result; they can be polite to the customers and help them if they want more customers in the centre also they need to be many glossy posters to make the place more attractive and welcoming to customers, rather than daunting as it something be. There are four good rules which are the key to getting it right for the product. The first rule is to be market-driven, not product-driven. Market-driven businesses use market research to find out what people want I have conducted a questionnaire for my market research, in trying to find the best marketing processes for Strobe Leisure. The second rule is to get the detail of the product right. There are three things a business has to get right, 1. The design must be fit for its purpose. 2. The product name must be catchy 3. There must be a suitably broad product range to give options to all your potential customers The third rule is, know your products life cycle. All products go through the same life cycle, they are launched, and sales grow and reach maturity. Saturation is when there is no more room to expand, sales are at their peak. After that, sales start to decline and finally the product becomes obsolete. Strobe Leisure needs to have as long a sales life as possible before they have to update their cinemas. The final rule is, make your product different from the competition. This means a business has achieved the goal of their product being different to other businesses and is something people want to buy. It might be that your product has a unique design feature, a reputation for reliability or a cool brand image. If you dont have product differentiation, people think your product is the same as everyone else and will only buy it if its cheaper, which means less profit for you. I have advised Strobe Leisure to make their product as original as possible to allow them to make as much profit as possible and become established as quickly as possible. Branding means a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. Strobe Leisure centre should make their Branding name Simple and easy to recognize, this will help the customers to identify the Centre, for example: Nike or Microsoft. Also adds value to the business as people associated the business with quality so people will prepare to pay more. Also they could have franchise agreement with Ben and Jerry Ice cream. The main benefit to the franchise is that they are buying the rights to sell an established product this makes setting up a franchise less of a business risk than selling something brand new. The main problem is that the business can only sell the products of the franchise so the owners freedom is limited. The second thing I am going to recommend is price. There are five different Pricing strategies which Strobe Leisure can use when they use pricing. The first pricing strategy is Penetration; this is where a firm charges a very low price when the product is new to get lots of people interested in it. When this low price is below cost it is called loss leading. Once the product has become established the firm will increase the price. Strobe Leisure could use this method by selling their food and drinks at a low price to try and stop people bringing their own food and drink in the cinema. The second strategy is Skimming; is the opposite of Penetration pricing. Firms charge a high price to begin with this helps make the product desirable to people with large incomes. When the product has become established the firm will lower the price to help it become a mass-market product. This happens a lot with consumer goods based on new technology such as digital TVs. Strobe Leisure could use this method if they have exclusive showing of films for a VIP night as people will be willing to pay more money. The third strategy Destroyer pricing, is also known as predatory pricing. This is where firms charge low prices that they know are unprofitable for their competitors. Once they have driven competitors out of the market they will raise prices. The fourth strategy is Price Discrimination. This is where firms charge different prices to different consumers for the same product. A good example is cheaper rail travel for students and OAPs. Strobe Leisure could use this method by having peak and non-peak time; they will charge higher price in peak as this is the only time those people could visit the cinema. And finally the fifth strategy is Competition pricing, this is where the firm has to charge similar prices to other firms. It happens when there is lots of choice and not much product differentiation like petrol. Strobe Leisure could use this method for selling their tickets as from my market research I found cinemas sell their tickets at similar prices. It is important for Strobe Leisure to get their price right, because the price is one of the reasons why people dont go to cinema that often. The price is also what helps customers decide if they want to go there of somewhere that has cheaper prices. Strobe Leisure has to look at the prices of their competition. Although from looking at the prices from Strobe Leisure it looks like they will not be making as much profit as their competitors short term, but they will long term. Having little cheaper prices will make a big difference to the customers, the lower prices may also encourage people to visit the cinema more often, so this will help Strobe Leisure make more of a profit than its competitors. The third thing I am going to recommend is Promotion, I thought of many different ways to advertise Strobe to get it recognised, and to get people interested. To get anyone to visit Strobe Leisure cinema, Strobe Leisure needs to be advertised. There are many methods, in which Strobe Leisure can advertise, such as radio adverts, posters displayed on billboards and transport, newspaper, leaflets and national press. I found out from my questionnaire most people take notice of the television adverts. The films will be advertised in the TV but I think that Strobe Leisure should use a local newspaper as in my Market Research people said they found about their cinema in the newspaper. Strobe Leisure should have a membership card; this is offered to everyone free of charge on their first visit to Strobe Leisure Cinema. Every time a cardholder visits the cinema, they will get points to put on to their card. No points will be given if the cardholder forgets their card, because the card must be swiped into the machine to add the point on. When the cardholders get some points in his card, they will get voucher for 1 bag of sweets etc. the reason for Strobe Leisure having the point membership card is that the customers get something to encourage them to visit the cinema more often. This will increase the number of customers going to visit Strobe Leisure Cinema. The customers need to have something to encourage them to visit Strobe Leisure, as Strobe Leisure will be giving them something back. Special offers get people interested, and give them more of a reason to go there. I got this from my questionnaire; most people wanted something back for giving the cinema their custom. Strobe Leisure should not Advertise their company and deals on the radio, as this is also for people that are not local, they would not be able to get where Strobe Leisure is, so the advert would be a waste of money. Strobe Leisure should advertise in the local newspaper, and they cam include the film times in the paper as well. Strobe Leisure Should open the their Cinema in a town like London, as this is better for the customers as it will be easy for people to get to, more people will go to the cinema at the last minute. They should sell their tickets in the internet because more people use internet and it is easier to book films in the internet as I asked some people in my questionnaire. The specials offers will be short term, as the customers will get bored of them. Special offers must be changed regularly so that the customers have something new. The club card will be long term, but the deals will change, this is because the free gifts will be changed very season. Strobe Leisure cannot change location, which is long term, because it will cost too much money to move places and people might get confused if the cinema keep changing. The food will be long term; this is because new food will replace the old types and new drinks will add over the years.

Virgin Mobile Case Analysis Essay Example

Virgin Mobile Case Analysis Essay Example Virgin Mobile Case Analysis Essay Virgin Mobile Case Analysis Essay Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First, lets look at it’s the product element. The younger demographic is more open to new things like text messaging, downloading information from their phones, ring tones, faceplates, graphics, having access to popular entertainment on their phone, etc. For younger people, phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs, Virgin Mobile created â€Å"VirginXtras,† which involve the delivery of popular content, features, and entertainment. They signed an exclusive, multi-year content and marketing agreement with MTV networks to deliver music, games, and other such content to Virgin Mobile subscribers. Consumers have access to branded accessories and phones, graphics, ring tones, text alerts, and voice mail. In addition to the MTV-branded content, Virgin Mobile also included the following VirginXtras: text messaging, online real-time billion, rescue ring (a prearranged â€Å"escape† call such as to avoid a bad date), wake up calls, fun audio clips, a hit list of top 10 songs in which subscribers can listen to and vote for, a music messenger that allows subscribers to shoot a message to their friends so that they listen to a song, and a movie application that provide s descriptions, show times, and ticket purchases in advance. All of these features appeal to the youth market, and generate additional usage and loyalty. Next lets look at the elements of placement and distribution. Virgin Mobile adopted a channel strategy that was more closely aligned to its target-market segment. They decided to distribute their products in channels where youth shop, which means places like Target, Sam Goody, music stores, and Best Buy. These are the stores that kids usually buy consumer electronic products, such as CD players and MP3 players. Virgin Mobile decided to package their products in similar consumer electronics packaging so it would be familiar to these consumers. They created a clear, see through package where consumers can examine the phone without a salesperson helping them and purchase it like they would any other consumer electronics product they would normally buy. Virgin made a contract with the handset manufacturer Kyocera from which it buys dif ferent phone models with different features and functions. The first two basic models were bundled with interchangeable faceplates that would be decorated with eye-catching colors and patterns, bundled into a bright red starter pack. This starter pack would be easily visible on large point-of-sale displays, and available at all of the popular retailers that the younger demographic shops at. The younger demographic doesn’t want to be hassled with sales people and extra obstacles in purchasing a phone. They want fashionable, accessible, easily located, and conveniently located products. That is the exact aim Virgin Mobile was going for in its placement and distribution strategy. Another important element of the marketing mix is promotion. Virgin mobile had a much tighter focus and narrower target market than that of their competitors. This meant that they could target the youth demographic in a more direct, efficient, and less-cluttered way. As generally noted, the younger generation is more responsive to advertisement that is up-to-date, modern, fun, and relates to the â€Å"young and hip† attitude of their generation. Since younger consumers often view their phone as a personal statement, it was imp ortant for Virgin Mobile to reach this personal and youthful side. They devised an advertising that the company described as â€Å"quirky, offbeat, and completely different.† The ads featured teens and made use of strange, quirky metaphors. They named their phone models â€Å"Party Animal† and â€Å"Super Model† to relate to pop culture and the younger generation’s lifestyle. Virgin Mobile used this unique promotional strategy to stand out from the rest of crowd and truly make a statement to the younger demographic with ads that are not boring and â€Å"run-of-the-mill.† They were a lot more unique, creative, and entertaining- all attributes that younger consumers value. Furthermore, the company worked with popular youth magazines to publish â€Å"advertorial† pieces. Virgin Mobile also executed numerous high-profile street marketing events that featured paid performers- dancers and gymnasts dressed in red from head to toe- who engaged in various stunts. Perhaps the most famous and attention grabbing promotional stint was for the launch of the Virgin Mobile USA service. The cast of The Full Monty- a popular Broadway show- appeared with Sir Richard Branson (Virgin founder) dangling from a building in NYC Time Square wearing nothing but a large Virgin Mobile red phone. It is events and promotional stints like these that truly reach out the younger aged consumers- bold, exciting, modern, and fun.

Ecosystem Destruction Essay Example | Topics and Well Written Essays - 250 words

Ecosystem Destruction - Essay Example Moreover, as the human population of the earth continues to grow exponentially, the rate at which humanity depletes the earth of its natural resources and dirties the environment tracks along with population growth (The Blue River Declaration 2012). Although the reasons for ecosystem damage and environmental depletion are well known, the ultimate solution for these issues is far more elusive. Firstly, in order to alleviate the strain on the environment, a level of rational and intelligent use of the earth’s resources must be instituted. This of course will not stop the level of depletion of the earth’s resources, but will slow it to a degree to which sustainable development, in conjunction with technological breakthroughs, may be enough to provide a level of stasis through which world population may be able to seek to satisfy their needs without proving a detriment to the earth or its valuable and finite

A global look at quality managemenr in universities Research Paper

A global look at quality managemenr in universities - Research Paper Example Universities across the world have been positing themselves as â€Å"world-class† in view of the market opportunities presented by globalization (Xavier and Alsagoff, 2013). In a global scenario, quality and perception of quality of a university is defined and determined by many internal as well as external mechanisms. In this context, quality of education has become a decisive factor while determining the management strategy for any university (Dobrzanski and Roszak, 2007, p.223). Xavier and Alsagoff (2013) have observed how universities present themselves as â€Å"world-class† to the global markets through many strategies, thereby attracting students from all over the world. Any examination of the quality of universities in global context will have to start with addressing the questions, what is defined by quality, and whether there are global standards of quality in education (Paradeise and Thoenig, 2013, p.189). Quality in the context of university education is ofte n defined as: Expression of significant range of educational effectiveness and reflection of a new approach in which need of systematic evaluation of undertaken activities is taking essential meaning including improvement and making endeavors towards accreditation which aim to confirm that all the standards of educational effectiveness are provided† (Dobrzanski and Roszak, 2007, p.223-4). Quality of university education can also be defined in terms of financial effectiveness, academic standards, and public usefulness as well (Dobrzanski and Roszak, 2007, p.224). ... This is an approach that ensures participation, plans long-term, aims at â€Å"customer satisfaction†, and brings benefits to all the academic and social stakeholders (Becket and Brookes, n.d., p.43). Fotopoulos and Psomas (2008) have studied TQM in the context of Greece and observed that any TQM model must have a â€Å"soft† and â€Å"hard† side, the â€Å"soft† side being a plan to address long term issues and related to â€Å"leadership, employee empowerment and culture† (p.151). The â€Å"hard† side on the other hand refers to â€Å"quality improvement tools and techniques† (Fotopoulos and Psomas, 2008, p.151). It is pointed out by Fotopoulos and Psomas (2008) that â€Å"there is no unique model for a good TQM programme and TQM is a network of interdependent elements, namely, critical factors, practices, techniques and tools† (Fotopoulos and Psomas, 2008, p.151). Yet, there have been a number of â€Å"TQM elements† id entified through various research projects and they are, leadership, strategic quality planning, employee management and involvement, supplier management, customer focus, process management, continuous improvement, information and analysis, knowledge and education, and TQM tools such as â€Å"flow charts, relations diagram, scatter diagram, control charts, pareto analysis, quality function deployment, design of experiments and so on† (Fotopoulos and Psomas, 2008, p.152-3). There are widely accepted quality frame works for universities other than TQM such as European Framework for Quality Management (EFQM) and SERVQUAL that approaches the issue from the customers' â€Å"perspective† (Becket and Brookes, n.d., p.43). The dynamics of the process of attaining

UK monetary policy Essay Example | Topics and Well Written Essays - 2500 words

UK monetary policy - Essay Example United Kingdom has been working hard to recover from recession and support growth over the last few years. The policy mix has been of help in rebalancing the United Kingdom economy from recession toward external demand and investment. The government of United Kingdom has been implementing a strong fiscal consolidation with the aim of reducing budgetary risks. This paper focuses on the UK recession and the role played by the impact of the monetary policy in economic recovery. The United Kingdom has the chance to reduce the interest rates that have been set by the central bank now that the inflation seems to be well anchored (UK Parliament 2012). This is meant to create room for money to be injected into the economy. Consumer and business confidence in the United Kingdom remains weak even after the effort to rebalance the economy in the UK. The economic recovery has been supported by an emphasis on strengthening the bank balance sheet (Giudice & Kuenzel 2012). This has been done though building capital as opposed to reducing the assets (Allen 2012). The government of United Kingdom has adopted measures to ease credit acquisition (Holley 2012). The government is keen in eliminating constraints for both small and medium sized households and enterprises. The government has gone further to boost credit for infrastructure, business and housing (Duthel 2011). The reluctance to clear the government deficits and debts this year is understandable given the sluggish rate of growth of the United Kingdom economy (Giudice & Kuenzel 2012). Restraining the public employee wages has been a move by the government to lessen the effect of reducing deficits and debts to create the process conducive for economic growth (Allen 2012). The government intends to have space for added spending on infrastructure. Additional monetary stimulus should be considered if growth would not get the intended momentum. The government should also consider easing credit in that case (UK Parliament 2012) . Over the last few years, the rebuilding of banks capital has been taking place in the United Kingdom. This has been of much help given the amount of risks arising from the euro zone economic crunch and the consequent volatile financial market. The government of United Kingdom has embarked on raising banks capital (Duthel 2011). The government also advocated for a limitation in bonus payouts and dividends. This is contrary to selling assets. The move has paid off through a substantial economic recovery. According to international monetary fund, high level and quality supervision is vital for the growth of economy and establishment of the incoming government structure that is supposed to oversee the financial system of the United Kingdom. The government has enhanced supervision of financial institutions that are considered crucial for economic recovery (Holley 2012). United Kingdom has embarked on a robust regulation and development policies for raising capital and financial oversig ht duties (IME 2012). The recent United Kingdom economic crisis has posed extreme difficulties to the economic policies. Growth is considered anemic after deep recession (Giudice & Kuenzel 2012). The government of the United Kingdom remains extremely concerned about fiscal sustainability. The government is faced by a fast increasing public debt and large deficits compared to the ratio of gross domestic products (GDP)

Supply Chain Management in PepsiCo Pakistan

Supply Chain Management in PepsiCo Pakistan Pepsi was founded in 1898 by Caleb Bradham, a new Bern North Carolina, druggist who first formulated Pepsi-Colyeah book followed supply chain k three decisions phir push pull cycle view phr stages phr demand phr drivers phr distribution and recommendations are at the end a. Today Pepsi has expanded at a large scale and has a portfolio of beverage brands that includes carbonated soft drinks, juices and juiced drinks, humara link basically pepsi co sey b nae hai kyunki riaz bottlers are its suppliers aswell as maunfacturesr and they give that via transportations to the retailers( stores hotel etc) then it goes to customers .they have warehouses storage sites production sites.its located in gulbergso riaz bottler are everythihumara link basically pepsi co sey b nae hai kyunki riaz bottlers are its suppliers aswell as maunfacturesr and they give that via transportations to the retailers( stores hotel etc) then it goes to customers .they have warehouses storage sites production sites.its located in gulberg so riaz bottler are everything Ready-to-drink teas and coffees, isotonic drinks, bottled water and enhanced water. PepsiCo has well known beverages such as Mountain Dew, Diet Pepsi, Tropicana Pure Premium, Aquafina, Tropicana Juice Drinks, Tropicana Twister , MIRINDA and much more. PepsiCola markets Frapoccuino ready-to-drink coffee through a partnership with Starbucks. PEPSI CO PRODUCT: the product we are taking for the project of supply chain management is MIRINDA. RIAZ BOTTLERS: Riaz Bottlers (PVT) Limited (RBL) incorporated in Pakistan as a private limited company in 1976. RBL is the franchise holder of Pepsi Cola International with seven brands. Like PEPSI, PEPSI MAX, 7UP, MIRINDA and MOUNTAIN DEW etc. They have recently launched Aquafina and are in process of moving towards some other products. RBL today is one of the best National Companies in Pakistan. At RBL, they believe that Our existence and success is more than just meeting our business objectives and we are proud of the success that the company has achieved. Together our people provide the skills, knowledge and expertise to deliver the quality of service that our customers expect and upon which our reputation depends. RIAZ BOTTLERS AND SUPPLY CHAIN MANAGEMENT: RBLs primary functions are to demeanor a methodical manufacturing and supply of the product without any tactical and strategic flaws. Backed by a powerful competitive strategy and empowered by some effective supply chain strategies, the group has been managing an effective supply chain through out the region. It has set up a urbane manufacturing and storage plant in Lahore with production units and huge production capacity. RBL has different management departments dealing with specialized Marketing, HR, IT and Supply Chain Processes. In this report we conducted the process of the basic supply chain management functions of RBL for MIRINDA by Pepsi co. COMPREHENSION OF MIRINDA SUPPLY CHAIN: The goal of every supply chain is to maximize the overall value generated. The value of a supply chain generates is the difference between what the final product is worth to the customer and the costs the supply chain incurs in filling the customers request. (Chopra, Meindl 2006) DECISION PHASES IN SUPPLY CHAIN OF MIRINDA SUPPLY CHAIN DESIGN OF MIRINDA: A proper decision regarding how to structure the supply chain over next upcoming years have been made and the short term aswell as the longterm decisions have been made by the company in regards to location and capacities of production and warehousing facilities, the products to be manufactured or stored at various locations, the modes of transportation to be made, information systems and so on. Their supply chain design is very expensive to alter on short notice and supports the companys strategic objectives. In order to ensure a good supply chain strategy, Riaz Bottlers plans one to two years in advance. It has several contracts with manufacturers, and receives raw material on a convenient basis. The company also decides where production plants are to be placed. RBL has production plants at Lahore. The production process is 80% automated. The company has to provide and manage transport for the delivery of products as well as the arrangement of third party services for the procurement of products. The shipping department handles orders and the transport department decides the vehicles for safe delivery. Material planning and sourcing is carried out as well. Sources of supply of raw material both local and foreign are identified and terms and conditions are negotiated. Capacity planning is also done at this stage. Sales forecasting and production planning depends upon the capacity of the organization with respect to: Production. Storage: Raw and packing. Storage: Finished goods. Riaz bottlers Lahore has a procurement budget of nearly Rs 10 billion. Approved suppliers cannot go beyond this budget. The supplier is audited by the most cost efficient quality control department. Distributors are also decided by the company, keeping in mind past performances. The company has increased its distribution capacity from one to ten filling lines during the last few years lending it a competitive edge over Coca Cola. FIGURE 1 SUPPLY CHAIN PLANNING OF MIRINDA: After RBL set the design of their supply chain they do the planning which increases their surplus in supply chain and thats their goal too. The planning launches and make them set their constraints over some span of time according to the demand of Mirinda. Pepsi co carries out sales forecasting for local demand as well as for export purposes to countries such as Afghanistan etc for Mirinda. The annual sales target is conveyed to the supply chain department of RBL. Planning is carried out on a monthly, weekly and daily basis for order planning allocation , warehousing ,production scheduling inventory planning and optimization. at RBL. images.jpg FIGURE 2 SUPPLY CHAIN OPERATION OF MIRINDA: In RBL , the production , sales and supply chain departments get united to decide the inventory on weekly basis. There is always less uncertainty about the demand . the operation process includes customer orders in the best possible manner. During this RBL , allocate inventory or production to individual orders, set a date (which is always according to the will of customers and they dont get disappointed) that an order is to be filled, generate a proper pick lists at a warehouse in gulberg , allocate to shipping, set delivery and so on. PROCESS VIEWS OF MIRINDA SUPPLY CHAIN The processes in a supply chain are divided into a series of cycles each performed at the interface between two successive stages of a supply chain. CYCLE VIEW OF SUPPLY CHAIN: scm12 FIGURE 3 Supplier / manufacturers: The suppliers to Pepsi Co are franchise operative (RBL) as well as company operative (LAYS chips) system and are located in eight cities of Pakistan. The cities are Lahore, Islamabad, Karachi, Peshawar, Hyderabad, Sukkhar, Gujranwala and Faisalabad. PepsiCo has its Plant , Factory ,Workshop and Warehouse at the same place in Lahore . the Address is : Guru Mangat Road, Gulberg Lahore Distributors: They are located throughout the country; every city has its distributors. The distribution done on direct and indirect ways that would be discussed in the distribution section of the report. Retailers : retailers outlets are all sort of shopkeepers, malls , hotels etc to whom the distributors provide the stock via transportation i.e. trucks etc which carries distribution from point to point in different allocative routes. Customers: Its customers are all sort of target markets from social class A to C and range within all demographical and pyschographical parameters. PUSH AND PULL VIEW OF MIRINDA SUPPLY CHAIN: The push process implementation is commenced in anticipation to a customer order. MIRINDA has a seasonal demand. Just in time concept is pertinent in non-seasonal period and not pertinent in seasonal period. All processes that are part of the procurement cycle, manufacturing cycle, replenishment cycle, and customer order cycle are push processes. MIRINDA Sales order and processing: The Shipping Manager receives sales order from Sales Team, distributors through telephone, fax email one day before dispatch. The sales are made to base distributors on advance payment against orders then shipping manager plans according to the demand of distributors on daily basis. fig1107 FIGURE 4 COMPETITIVE AND SUPPLY CHAIN STRATEGIES: There are three major sustainable advantages that give PepsiCo a competitive edge as they operate in the global marketplace: Big, muscular brands. Proven ability to innovate and create differentiated products. Powerful go-to-market systems. PepsiCos ( Mirinda) overall mission is to increase the value of shareholders investment. They do this through sales growth, cost controls and wise investment of resources. They believe their commercial success depends upon offering quality and value to their consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to their investors while adhering to the highest standards of integrity. A customer while purchasing a bottle of Mirinda will consider product quality, price and availability of the product. Thus, Mirinda in Pakistan particularly focuses its competitive strategy as to producing sufficient variety, reasonable prices, and the availability of the product. SUPPLY CHAIN STRATEGIES STEP ONE: THE CUSTOMER AND SUPPLY CHAIN UNCERTAINTY. Identifying customer needs : RBL needs to understand the customer needs for each targeted segment and the uncertainty the supply chain faces in satisfying these needs. As RBL deals with beverages, which are a fast moving consumer good, it knows the requirements of consumers. Mirinda is considered as a drink which is refreshing during summer, and taken regularly during winter, with demand hiking around festivals such as Eid and occasions such as weddings. RBL caters to both cities and rural areas. It understands the needs of both. As demand for beverages is seasonal, the quantity of product needed for each lot is taken care of with past demand in mind. Consumers generally require a small response time, high service level, reasonable price and some variety (for example mirinda has apple flavor too now). Demand uncertainty and implied demand uncertainty: Demand for Mirinda varies by product. For example there is a greater demand for Mirinda as compared to Mirinda Apple, which is sort of new. Hence, Mirinda has a low demand uncertainty as compared to Mirinda Apple. The product Mirinda is approaching its maturity stage in the PLC whereas Mirinda Apple is in the introductory stage. Mirindas implied demand uncertainty varies with the product type as well as the customer needs. Due to decreased lead time (the customer may purchase its competitors product if Mirinda is not available at that time such as Fanta, Gourmet cola, Amrat cola ), need for greater variety and higher level of service, implied demand uncertainty increases. This is true for cities where unmet demand by Mirinda is met by Coca Cola Company, Gourmet Cola and other such competitors. Supply uncertainty is also affected by new products. New products have higher supply uncertainty. Uncertainty for the capability of the supply chain: After determining the demand uncertainty it takes a look at the uncertainty resulting from the supply chain. Mirinda is not a new product and its market is going towards maturation. The company does not have many difficulties in delivering a product and has a fixed delivery schedule (on daily basis). Mirinda hence has a predictable supply and somewhat uncertain demand depending on market conditions. STEP TWO: UNDERSTANDING THE SUPPLY CHAIN CAPABILITIES: The efficiency and responsiveness varies according to the consumer needs, implied demand uncertainty, product type and market segments. In remote areas Pepsi Co ( Mirinda) focuses on being somewhat efficient as other modes of transportation could turn the product to be highly expensive. According to the company it does not deal with distributors who do not have 20 to 25 vehicles, therefore as the company has focus on cost reduction, uses slow and inexpensive modes of transportation, the demand is certain, and uses economies of scale in production, the product Mirinda is more inclined towards being somewhat efficient. In cities, the company focuses its attention on being highly responsive as Mirinda has to meet short lead time, meet a high service level, handle a large variety of products and respond to wide ranges of quantity demanded especially at the retail stage. Highly efficient somewhat efficient somewhat responsive highly responsive In towns MIRINDA In cities FIGURE 5 STEP 3: ACHIEVING THE STRATEGIC FIT: The Mirinda supply chain assign different roles to its different stages, the company has to decide either to transfer the responsiveness to the manufacture stage or to the retailer stage as making one stage more responsive allows the other stage to focus on being more efficient. While discussing the Mirindas supply capability it is seen that Mirinda tends to be more responsive in the cities and a bit less in towns. Therefore, transferring the responsiveness to the retailer and distributor, allowing them to face the higher implied demand uncertainty. This in return allows the manufacturer and supplier to be more efficient. At the same time, multiple beverage types contribute to a broader product portfolio causing RBL to adjust its strategies accordingly; tailoring the supply chain to best meet the needs of each beverage demand. SUPPLY CHAIN DRIVERS AND METRICS: Bonding drivers with Product Life Cycle (PLC) Supply chain strategy: Mirinda mainly follows a combined cost effective responsive supply chain strategy in lahore. The intensive supply of the product is being ensured throughout the city market with the help of RBL distributors. Mirinda has been able to reach out to all market segments without any delays because of its business maturity and comparative business strength. It has the normal beverages sales volumes as compared to any other cities . Although there is an overwhelming stability in the product market yet there are some remote areas where there are conditions for a possible stock out due to their remoteness. For addressing this risk Mirinda has financed different whole sellers in those areas to respond immediately. Mirinda in Lahore and in most parts of Pakistan can be rightly placed into the category of an ever growing mature business. Responsiveness: In case of Fast Moving Consumer Goods (FMCGs) that target a huge segment of market, responsiveness is a deciding factor for the organizational success. In a typical Pakistani market, quick response enables supply chains to meet the customer demands for evershorter lead times, and to synchronize the supply to meet the peaks and troughs of demand. Mirindas supply chain has been able to reinforce a greater response to the uncertain and unpredictable market behavior only because it has multisided processing facilities and corresponds to a systematic production network with both dedicated and multi-product facilities. The major focus is to determine the processes that are to be integrated in the supply chain network with their corresponding suppliers, distribution centers and the associated transport links between them. The major considerations in the design are the supply chain responsiveness and profitability. Framework for Structuring Drivers: FIGURE 6 The framework is based on a motive to create strategic fit between the competitive and supply chain strategy. Mirinda Competitive strategy stands to provide a large variety of products very quickly; simultaneously the supply chain strategy stands to materialize the availability of that variety of products. Mirinda mainly follows a responsive supply chain strategy. Alignment of mirindas business strategy to a corresponding supply chain strategy is achieved through proper deployment of supply chain drivers. Mirinda has to deal with different set of market segments simultaneously. Most of the time the approach needs to be responsive enough to grow substantially to be able to compete with uncertain demand, while in many areas demand is certain and very much predictable, so there it incorporates an efficient supply chain strategy. THE FACILITY DRIVER ROLE , LOCATION AND CAPACITY : In RBL the Mirinda is stored, assembled and fabricated at gulberg Lahore..Mirinda has established a flexible and a product-focused production facility in order to respond effectively to the variability in demand.The storage facilities are designed in order to provide maximum possible capacity for the inventory. It has franchising holding bottling operations. OVERALL TRADE OFF ( RESPONSIVE) : In order to ensure the responsive strategy implementation, the role of facilities is of prime importance in the supply chain of RBL The large amount of excess capacity allows the facility to be very flexible and to respond to wide surges in demands placed on it. In alignment with the responsive supply chain strategy the facilities have been geographically located close to the market. FIGURE 7 FIGURE 8 THE INVENTORY DRIVER ROLE , LOCATION AND SEASONAL INVENTORY: RBL has established a comprehensive plan to ensure the sufficient inventory levels to keep up with the market demand effectively. The inventory type is seasonal .For this purpose the main inventory storage has been established within the main plant area maneet road gulberg Lahore inside RBL. It has the storage capacity of 200,000 Sq Ft and the area is being utilized both horizontally and vertically. The shipping department is in charge for storage and subsequent displacement of the product orders. The inventory capacity is being utilized and maintained in coordination with the production department and is based on the term production estimates. OVERALL TRADE OFF (RESPONSIVE): Increasing inventory makes the supply more responsive to the customers. At RBL, managers bear a high inventory cost to ensure maximum levels of inventory and to reduce the production and transportation costs. inventory.jpg FIGURE 9 THE TRANSPORTATION DRIVER DESIGN AND CHOICE OF TRANSPORTATION MODE: PTN is providing transport to PEPSI CO( mirinda) in the form of big large trucks.Faster transportation of the products allows RBL to maintain sufficient levels of stock on the shelves.RBLs transportation network is the collection of routes, modes and locations along which the product can be shipped. With the help of distributors the product is being supplied to the market. There are multiple supply and demand points within the city which cater to the market demand. RBL decides and selects different modes of transportation having different characteristics with respect to the speed and size of shipment. OVERALL TRADE OFF ( RESPONSIVE): The transportation network has been designed with a view to ensure responsiveness and boost the availability of the product. For RBL using fast mode of transport increases responsiveness as well as the transportation cost but lowers the inventory holding cost. Transportation driver has a large impact on the responsiveness of the business. THE INFORMATION DRIVER COMPONENTS OF INFORMATION DECISIONS: Connects all the supply chain stages effectively allowing them to coordinate and maximize total supply chain profitability. It is also crucial to the daily operations of each stage in the supply chain. The unit manager utilizes the production scheduling system that is based on information on demand to create a schedule that allows RBL to produce the right amount of product. The warehouse in charge uses this information to create visibility of the warehouses inventory items. They dont have any enabling technologies such as EDI, ERP and RFID OVERALL TRASE OFF (RESPONSIVE): Information sharing helps these firms improve its responsiveness within the market. It helps to accurately forecast demand and realize frequency of updates, measurements of the effects of seasonal factors influencing the production, measurements of variances from the plan and the ratio of demand variability to order variability. Timely and accurate information enables the distribution managers to fix potential stock out or oversupply problems. FIGURE 10 THE PRICING DRIVER FIXED PRICING VERSUS MENU PRICING: Mirinda keeps its pricing strategy with the comparison of its competitors for example FANTA. And the demand is seasonal so during the season on period the pricing is done on the fixed basis i.e. summers. And during winters which is the off season period the pricing is done on menu basis for example Rs 2 to Rs 5 ruppees off per 1.5 litre bottle etc. THE SOURCING DRIVER: OUTSOURCED, SUPPLIER SELECTION AND PROCUREMENT: Pepsico has outsourced decisions in its supply chain as RBL is an outsourced company for it. They think that it was best to outsource Mirinda and other beverages aswell because the growth in total supply chain is significant with little additional risk. The responsive components are outsourced such as the PTN aswell which provides transportation to Pepsico ( Mirinda). It has number of suppliers within Lahore and all districts of the country. Both procurement in direct aswell as indirect ways are doneand they have a good coordination between its suppliers and buyers. images.jpg FIGURE 11 DISTRIBUTION NETWORK OF MIRINDA Direct distribution: Delivery of post mix cylinders handling of key accounts: The key accounts are different wholesalers, restaurants and hotels like Pizza Hut, KFC, Metro which serve as a place for key sale. These are known as national key accounts and are very important in terms of competition. Export Parties. Indirect distribution: Through Base market distributors Through Outstation distributors Before delivering the product some certain guiding principles are followed for the assessment of distributors capability by RBL. Applicant must have 30 to 40 vehicles (depending on the area). Applicant must have 40,000 cases of empty bottles. Applicant must deposit Rs.5, 000,000 as a security. RBL uses light and heavy vehicles for safe delivery of goods to the distributors for timely delivery. It follows the just in time concept which is applicable in Non-seasonal period and not applicable in the seasonal period. REVIEW AND REVISE DISTRIBUTION: This is usually done through taking over key revenue areas. If the distributor does not achieve its sales target, the distribution is taken back and an addition of new distributor is done. Therefore MIRINDAS supply is low supply uncertainty. Some of its supply source capabilities are: Less breakdowns High quality Flexible supply capacity Mature production process FACTORES INFLUENCING DISTRIBUTION NETWORK DESIGN: At the highest level, performance of a distribution network should be evaluated along two dimensions: 1. Customer needs that are met 2. Cost of meeting customer needs While customer service consists of many components we will consider those measures that are influenced by the structure of the distribution network for Mirinda . Response Time: For Mirinda is minimal as the direct customers for it are the retailers and then the consumers. So with over 30 to 40 delivery trucks in Lahore , it is readily available to every retailer within 30 minutes or an hour max . Lahore has 12 warehouses from where the supply to the market is done through trucks provided by PTN. Product Variety: They have made their place in the market with their unique product line ranging from Mirinda to Mirinda Apple with refreshing taste and great quality. Customers Desire: customer desire more for mirinda instead of apple mirinda .Recently, the sales for 250 ml bottles has increased and 1.5 litre bottle decreased but they are trying to increase it as it gives the company higher profits. Availability: The product is always available in stock whenever an order arrives. Whenever the distributors feel that after one loading there could be a stock out they place an order to RBL in advance just to keep the floor with enough stock in hand. The Distributors have 3 days stock as back up with them in order of any malfunctioning of the plant or other such external factors. Customer Experience For Mirinda has always been positive as they receive the product with ease and on time. The retailers are the direct customers as they place an order to the distributors. There has never been a shortage or a delay for mirinda in Metro or Pizza Hut which are the key accounts for the company. Order Visibility They are not really an electronic phenomenon where you can track your order through computer. It is more of person-to-person contact and one can easily track down their orders through the designated staff in each sector of Lahore or for that sake all over Pakistan. Returnability: Pepsi Co ( mirinda) has always been very strong in a sense that unsatisfactory items can be returned and changed on the spot. This is true for both the consumers and the retailers. They have laid down a system through which they can effectively manage this requirement. The retailers are told to take down the comments and the address or phone numbers from the person who is returning the bottle. It seems at first that a customer always wants the highest level of performance along all these dimensions, in practice however this is not always the case. DESIGN OPTION FOR DISTRIBUTION NETWORK:: Distributor Storage with Carrier Delivery: In Pepsi Co ( mirinda) inventory is not held by the manufacturers at the factories but is held by distributors/ retailers in intermediate warehouses and package carriers are used to transport the products from the intermediate location to the final customer. This requires distributor storage to keep high levels of inventory because distributor/retailer aggregates demand uncertainty to a lower level than the manufacturer. Transportation costs for Pepsi are somewhat lower because an economic mode of transportation (e.g. truckload) can be employed for inbound shipments to the warehouse, which is closer to the customer. Facility cost is high because of a loss of aggregation and often end up with higher processing costs. The information structure needed is not that complex. The distribution warehouse serves as a buffer between manufacturer and customer. Real time visibility between customers and warehouse is needed whereas as visibility between customer and manufacturer is not required. Response time is also reduced. Customer convenience is high and order visibility with manufacturer storage becomes easier. Distributor storage is well suited for medium to fast moving goods and it can also handle higher level of variety than retail stores FIGURE 7 VALUE OF DISTRIBUTION SYSTEM: There are basically two components of distribution: Storage Distribution The storage facilities of RBL are designed in order to boost the timely availability of the product. For this purpose the distributors are fully equipped with facilities that are needed to ensure intensive supply of the product. The storage facilities are designed to contain the maximum possible inventory items that are needed at any given time. RBL has established several storage units nearer to the market in order to boost availability. Transportation conducts inventory movement from point to point in supply chain of RBL. It incorporates a combination of modes and routes at different stages. Transportation choices have a large impact on the responsiveness strategy of the business. RBL has several contracts with several distributors with multiple transport facility that ensure the maximum possible transport of inventory within a short period of time. The distribution does not work between specific supply chain components but it performs a basic function of integration amongst all supply chain components. The Pepsi Co distribution system linked the entire supply chain for all product categories. The distribution centers and its information network play a key role in that regard. The major object is to carefully track sales of items and offer short replenishment cycle times. The distributors offer stored deliveries too many retail outlets in the twin cities. Different products are being delivered conveniently on pre-orders. The distribution system is flexible enough to alter delivery schedule depending on customer demand. The Territory Distributor Managers maintain a contact with the retailers in order to book and place the orders. Whenever a store places an order it is immediately transmitted to the supplier through the distribution manager. Now RBL receives orders from all distribution centers and the shipment department delivers the orders. At the distribution centre, products from the manufacturer are delivered into different trucks and each truck makes deliveries to multiple retail stores. The number of stores depends upon the sales volume. The system works on trust and does not require the delivery person to be present when store personnel scan the delivery. This reduces the delivery time at each store. Each truck has a capacity of 1572 cans.The distribution department is in direct contact with the manufacturers and keeps updating inventory levels. They keep in stock spare three days stock to combat external uncertainty. The distribution department is responsible for all the variety of the products in their portfolio. PepsiCos overall distribution network spreads throughout Pakistan connecting the remotest of places and providing great customer service. Globalization has increased the competition that the company for its products like mirinda is constantly coming up with new projects, campaigns and distribution. RECOMMENDATIONS: RBL doesnt have proper enabling technologies such as EDI , ERP , RFID and EDD . they should be having that for the better performance of its supply chain activities. These engagements would

Life Cycle Analysis Essay -- science

Life Cycle Analysis "A buildings environmental impact extends from global factors, such as ozone depletion, to the quality of the environment inside the property. These impacts arise from decisions made at all stages of the buildings life, including materials manufacture, site selection, design, construction, occupation and ultimately demolition." Source: Greener Buildings, Environmental Impact of Property - Stuart Johnson. A Report On Environmental Life Cycle Analysis ( L.C.A. ) Introduction The world is becoming an ever more environmentally vigilant society and pressure by governments, NGOs ( Non - government organisations ) and the general public is being put on all aspects of industry to become more "Green". The construction industry has a great impact on the environment both at the construction stage and the buildings future life, as stated in Stuart Johnsons opening statement above. As with all industries the construction industry as a whole has and continues to devise ways in which the relationship between the built and the natural environment can improve. One such development is the technique of Environmental Life Cycle Analysis. Life Cycle Analysis Life cycle analysis is used to explore the life cycle of a building material. It is computer based and its methodology was developed by the Society of Environmental Toxicology and Chemistry ( SETAC ). The life cycle analysis will show the environmental impacts of different materials at different stages of its life from the materials extraction through processing, manufacture, use, maintenance and disposal. An example of the type of software used in L.C.A. is SimaPro 3.0 which was developed by PRe Consultants in the Netherlands. SimaPro provides information on the generation of pollutants and the following environmental effects of different materials and is measured using eco-points. "The main issues of life cycle analysis for materials consist of establishing: * hazardous contents * risks to occupants, trades people and the general environment * ecological degradation from extraction of raw materials * recycled content * pollution from manufacturing * CO2 released during manufacturing and embodied energy * transport implications * durability ( life to replacement ) * recycling and disposal" Source: Specifying for Greener Buildings - Stephen Curw... ...s 1993 ( CHIP ) HMSO * Specification for Environmental Management Systems. BS7750: 1992. BSI. * RIBA Environmental Policy and Information for Members. Peter Smith. RIBA. 1995. Conclusion It is clear to see that the need for environmental life cycle analysis is great if the continuing decline of the environment is to be slowed. Firms within the construction industry must hold their hands up and accept responsibility for the huge environmental impact caused by the building, and support the full life cycle analysis of as many materials as possible, they also need to design for the long term and not just for short term gain. BIBLIOGRAPHY Life Cycle Analysis of Housing - Maf Smith Building for a Future - Autumn 1995 Specifying for Greener Buildings - Stephen Curwell Architects Journal - January 1996 Cost Planning of Buildings 6th Ed. - Douglas J. Ferry & Peter S. Brandon Blackwell Science - 1991 Environmental Impact Assessment : A Comparitive Review - Wood Spon - 1995 Buildings and Health ( The Rosehaugh Guide ) - March & Venables RIBA Publications - 1990 Green Architecture - Vale & Vale Thames and Hudson - 1991 BREEAM 1/93 New Offices.

Organisational structure Essay

Various Structures – Practical Illustration organizational structure: It refers to a formal system of tasks and reporting relationships that coordinates and motivates employees to work together to achieve the organizational goals. Formal system of task and reporting relationships showing how workers use resources. It Involves the following structures: 1) Functional Structure It refers to the organizational structure composed of all the departments that an organization requires to produce Its goods or services. tOf3 2) Dlvlslonal structures It refers to the organizational structure composed of a series of business units to produce a specific kind of product for a specific kind of customer. It is used by most large corporations. It involves 3 main types: a) Product Structure, where divisions are created according to the type of product and service. b) Geographic Structure, where divisions are based on the area of a country or world served. c) Market Structure, where divisions are based on the types of customers served. 3) Matrix Structure It refers to the organizational structure that groups people by function and product teams simultaneously. It results in complex relationships. The structure is very flexible. Each employee has two bosses (functional manager and product manager) 4) Product Team Structure It refers to the organizational structure where members are permanently assigned to a team empowered to bring a product to market. It involves no two-way (dual) reporting. It involves forming cross-functional teams composed of a group of managers from different departments working together to perform organizational tasks. Existing AFC Organizational Structure: It is very clear that Abu Qir Fertilizers Company extremely represents applying the unctional very steep highly centralized extensively rigid structure.

MADRID Surname Meaning and Family History

MADRID Surname Meaning and Family History The Madrid  surname was often used to denote  someone  who came from Madrid. During the Middle Ages when the  surname came into being, Madrid was a modest-sized town; only becoming the capital of Spain in 1561. The origin of the name is uncertain, but possibly  a derivative of Late Latin  matrix, meaning riverbed. When Jews converted to Christianity in Spain in the 15th century, whether voluntarily or by force, they often took a last name based on their town or city or origin. Surname Origin:  Spanish, Jewish Alternate Surname Spellings:  Lamadrid, De La Madrid Famous People with the Surname MADRID Miguel de la Madrid  - President of Mexico from 1982–1989Juan Madrid - Spanish writer Places the MADRID Surname Is Common The Madrid  surname is most prevalent in Mexico, according to surname distribution data from Forebears, where it ranks 449th in the nation. Based on population percentage, however, it  is most common in Honduras, where it ranks as the nations 58th most common surname. Madrid is also a frequent surname in many other Hispanic countries, including  the Philippines, Spain, Chile, Colombia,  Venezuela, Guatemala, El Salvador, and Panama. WorldNames PublicProfiler identifies the Madrid surname as being somewhat common in Spain, especially in the regions of Murcia and Castilla-La Mancha, followed by Andalucia, Communidad Valencia, Cataluna, and Castilla Y Leon.  Madrid is also found in more significant  numbers in northwest Argentina and the southwestern United States, particularly in the state of New Mexico. Genealogy Resources for the Surname MADRID 50 Common Hispanic Surnames Their MeaningsGarcia, Martinez, Rodriguez, Lopez, Hernandez, are you one of the millions of people sporting one of these top 50 common Hispanic last names?Get started researching your Jewish roots with this guide to basic genealogy research, unique Jewish resources and records, and suggestions for the best Jewish genealogy Web sites and databases to search first for your Jewish ancestors.How to Research Hispanic AncestryExplore these 10 steps to help you uncover your Hispanic ancestors, including the basics of family tree research in Spain, Latin America, Mexico, Brazil, and other Spanish speaking countries.Madrid  Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Madrid  family crest or coat of arms for the Madrid surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was original ly granted. MADRID Family Genealogy ForumSearch this popular genealogy forum for the Madrid surname to find others who might be researching your ancestors, or post your own Madrid query.FamilySearch - MADRID  GenealogyExplore over 270,000  historical records which mention individuals with the Madrid surname, as well as online Madrid family trees on this free website hosted by the Church of Jesus Christ of Latter-day Saints.DistantCousin.com - MADRID Genealogy Family HistoryFree databases and genealogy links for the last name Madrid.GeneaNet - Madrid  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Madrid  surname, with a concentration on records and families from France and other European countries.The Madrid  Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Madrid  from the website of Genealogy Today. Sources: Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick, and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back toGlossary of Surname Meanings Origins

The Kyoto Protocol essays

The Kyoto Protocol essays A free good is a good that we can consume in infinite quantities without foregoing any resources. These would include those things freely given by nature such as sunlight, as we use the nutrients of sunbeams. An economic good is a good that has an opportunity cost to be produced. This includes all goods that are not free. Because of things like the Kyoto Accord, air or that is to say clean air as well as global temperature are becoming economic goods. This stays true to the theory of economics: you cannot get something for nothing. Since the Kyoto Accord demands that all countries reduce all greenhouse gas emissions of 1990 by 5.2% by 2012 or to exist within a maximum output limit of greenhouse gases per capita, clean air becomes a good which must be invested in to maintain. This requires the use of the factors of production to limit or reduce a countrys output of greenhouse gases. The factors of production are the resources that are needed for production. These include land (all natural resources), labour (all human resources), capital (machinery and equipment) and enterprise (risk taking to make profits). If a restaurant is growing into a chain with multiple locations, land is needed to build these locations and resources are needed for building and providing food to the consumer. Labour is needed to plan the expansion, build the new locations and operate these new locations. Capital is utilized in the form of construction machinery and the equipment used in the restaurants kitchen. This is all made possible because of the entrepreneur backing the expansion for a net profit. The Kyoto protocol will simply decrease the need for factors of production put into things that produce greenhouse gases and more will be needed for things that maintain or reduce a countrys output of greenhouse gases. The demand for fossil fuels will drop, as alternative energy sources are used more and invested in by government and p...

Report on cultural analysis and its impact on International Human Essay

Report on cultural analysis and its impact on International Human Resources - Essay Example Suggestions will be made to prove the interrelation between the HR functions and organizational performance in the Swiss and Indian organizations which impact the economic well-being of a certain country. Within the last decades there have been numerous research conducted with the intention to focus on the relationship between the HR functions and organizational performance. Since human resource represents a valuable asset for organization’s ability to be achievement-oriented, it is essential for companies to be able to manage their human potential starting with such processes as staffing and selection (Lussier & Hendon, 2015). In times of changeable business environment, organizations struggle with challenges of staffing in order to increase the knowledge work, reduce labor retention, be more competitive among other companies and diversify the workforce to meet the modern requirements of business world. To solve these challenges, HR functions are called to focus more on staffing and selection (Sultana & Razi, 2012). The following paper will illustrate how HR functions of staffing (recruitment) and selection are applied by Swiss and Indian organization and what impact they hav e on the organizational performance of these two counties. Being a modern market economy, Switzerland has low unemployment rate and high skilled labor force with the GDP per capita highest in the world (Switzerland: economy, 2015). Its labor force comprises 4,697,282 people in 2012. India has the critical mass of highly skilled people who speak English and are good at science. Having the impressive diaspora, Indian creates connection between its valuable knowledge and potential for other world. The employment Source: Switzerland: economy (2015) comprises 481,235,956 in 2013. Its economic regime gives many opportunities for entrepreneurship and free enterprise, creating a strong infrastructure for private

Peter's Declaration to Alexei Essay Example | Topics and Well Written Essays - 500 words

Peter's Declaration to Alexei - Essay Example This declaration in question partakes of the conventions of the ethical will, a didactic literary genre popular with Russian moralists of all political persuasions. However, instead of actually giving some moral and practical advice to Alexei, Peter decides to deprive him of his right to the inheritance of the throne. Peter I, though, does give reasons behind his attitude toward his son, one important issue being that Alexei does not even care to listen to him regarding the military affairs although they should be grateful to the military for being in the better position they were in now as compared to the previous times. It is apparent that Peter I felt that the art of war is something that should be known by every young man. He felt that it is the only way through which they can learn about order and defense and in Peter’s opinion, these two things are extremely important ingredients for there to be a well-ordered reign. Peter’s own son, however, failed in this area a nd it was his decision to disinherit him as he is of no use to the kingdom he would be getting after Peter I. Peter I felt that Alexei cannot rule without having the know-how of such things. Thus, without any hesitation, Peter gave his son the status of a lazy slave and made him appear as a good for nothing lad who can never make into this world. Peter, I was sad that he had not been able to change his son and make something out of him though he had tried every kind of action, including verbal and physical beatings and scolding.