Since The Legalization Of Abortion In 1973 In The Us, The

Since the legalization of abortion in 1973 in the US, the practice has been considered a to be a medical procedure. Since then, 1.6 Million abortion procedures are done each year in the United States alone. Abortion was made legal as an effect of the feminist movement that clamored autonomy over the woman’s ability to procreate. C. Tietze published a book on abortion in 1981. The book provides an overview of the status of abortion. The researcher collated international data on abortion that encompasses public health, demographic, and policy points of view. Tietze’s work provided extensive tabulations of statistical data while discussing abortion laws and other policies. Tietze also provided demo graph characteristics such as residence,†¦show more content†¦The researcher concludes this due to the presence of moral and ethical implications that go hand in hand with abortion. Objective The research aims to provide an overview of the effects of abortion on mental health. This methodological review also aims to gather ample data sources that provide contrasting research on abortion in relation to its effects on mental health. The research also aims to provide a non-biased data that will allow readers to determine the effects of abortion. Data Source For the research to achieve the objectives of the research review, the researcher scouted for reliable sources that are available online. These written works encompass online journals, editorials, and joint research. Online journals produced by Brenda Major, PhD, et al., and Nancy Adler, et al. The research is also extended to online articles form Time Magazine, and BBC which are considered credible news sites. The researcher also included impressive data gathered by afterabortion.org who have tabulated the risks of mental health implications of abortion. Data gathered from the journal of Planned Parenthood Federation of America was also consulted by the researcher. As mentioned above, initial research by C. Tietze was also included. The reason behind the choice of data sources are the diversity of research data gathered. As the researcher aimed to provide a non-biased review thatShow MoreRelatedThe Pregnancy Of The United States928 Words   |  4 PagesAbortions in the United States Many of us have heard of abortions, but do we truly know what an abortion really is? We know that when a woman has an abortion she basically extracts the fetus by any means but I’m sure a lot of us don’t know the different procedures to do such act. There are different methods to end a pregnancy based on the gestation time. One of the methods is to take a pill named RU486 which causes the baby to starve as the pill causes the nutrients to be blocked and soon afterRead MoreIs Abortion A Bad Thing? Essay1488 Words   |  6 PagesAbortion, a strong word that has multiple meanings. In a room full of people when this word is mentioned it quickly brings attention to the speaker. Different opinions and different beliefs is something that will always be a problem when it comes to this topic. Although many people believe abortion is a bad thing, there will always be the other half of the people that believe abortion isn’t good, but it might be the safest way to go. In ad dition more than 750,000 teenagers become pregnant every yearRead MoreRoe Vs. Wade : The Legalization Of Abortion1753 Words   |  8 PagesRoe vs. Wade: The Legalization of Abortion Abortion has always been considered a controversial issue in America. When it comes to abortion there are and there will continue to be many different views about the moral acceptance and the social political sides of abortion. Therefore when the Roe vs. Wade decision was announced on January 22, 1973, it was received with a lot of controversy from the public. The Roe vs. Wade case is known to be the case that legalized abortion in the U.S. Before theRead MoreEssay on Legality of Abortion1545 Words   |  7 Pagescontinuously fight for or against, abortion may very well be the issue that Americans are most passionate about. The abortion issue is in the forefront of political races. Most recently the â€Å"no taxpayer funding for abortion act†, has abortion advocates reeling. Even though abortion has been legal in every state in the United States since the monumental Supreme Court decision, â€Å"Roe v Wade†, on January 22, 1973; there are fewer physicians willing to p erform abortions today than in 2008. (Kraft) At theRead MoreEssay on Abortion: A Womans Right to Choose1174 Words   |  5 Pagesthe life of a child without allowing it to even be born has been one of the most controversial topics for centuries. 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Sadly, the controversy about whether abortion should be allowed wasn’t eliminated but intensified at some degree since 1973. For example, strong oppositions against abortion still remain after Supreme Court’s decision. Many statesRead Moreranscendentalists Emerson and Thoreau, Recognize the Value of Human Life599 Words   |  3 PagesThe Transcendentalists, Emerson and Thoreau, believed in a philosophy that valued life and recognized the importance of the human person. They understood that every person has worth and a part to contribute to the world. Abortion, the intended killing of a human life, goes against everything these great men practiced and believed. Man can comprehend this through the use of our own individual intuition and moral courage. The term Transcendentalist describes a group of people who came up with a newRead MoreAbortion, Pro Choice And Pro Life1536 Words   |  7 PagesAbortion is one of the most debatable subjects in the United States. It is one of the touchiest subjects of our time primarily due to widely varying beliefs concerning the exact moment at which â€Å"life† actually begins. There are many points of view toward abortion but the only two fine distinctions are pro-choice and pro-life.† As expected, there are many people against abortion, these people are better referred to as pro-life advocates,† they advocate the life of the baby over the woman s right

Margaret Sanger A Birth Control Activist - 1508 Words

Margaret Sanger was not only a birth control activist, she was also an author, a nurse and a sex educator and many of her influences for being an activist come from her family. Born on September 14, 1879, in Corning, New York, she was the sixth of eleven children born into a poor Roman Catholic family (Sanger 14). Her mother had various miscarriages, which Sanger believed affected her mother’s health, and was a devoted Roman Catholic who believed one should conform to the rules while her father was a free thinker who supported women’s suffrage. Sanger attended Claverack College and Hudson River Institute in 1896 and went to study nursing at White Plains Hospital four years later (51). She later married an architect by the name of William Sanger in 1902 and had three children, one of which, her daughter, Peggy, later passed at age five (86). In 1914, however, the couple separated, then divorced in 1921 and a year later Margaret Sanger married an oil magnate by the name o f James Henry Noah Slee until 1943 when he passed away. Sanger was always an advocate for birth control, she was an activist her entire life and wanted to help women have their rights. The Birth Control Movement began around 1910 and Sanger was instrumental in the legalization of it. Margaret Sanger devoted her life to help make women’s contraception legal and didn’t stop despite all the obstacles in her way and she faced many consequences because of this. Margaret Sanger took a stand for women s rights byShow MoreRelatedMargaret Sanger s The Most Merciful Thing That A Family725 Words   |  3 Pages February 9, 2016 Period 4 Margaret Sanger â€Å"The most merciful thing that a family does to one of its infant members is to kill it.† Sanger was against abortion she believed it was an evil practice they did on women. Margret Sanger was an American birth control activist, sex educator, writer, and nurse. Sanger popularized the term birth control, opened the first birth control clinic in the United States, and established organizations that evolved intoRead MoreMargaret Sanger s Stand Up For Birth Control Rights1513 Words   |  7 Pagesgiving birth multiple times and you are desperate to know of a way to prevent yourself from having more children. This was the exact case for millions of women in the twentieth century. Women had no rights as a person, nor did they have any rights to their own bodies. In this era, the topics of sexuality, sex and birth control were all taboo subject matters and never discussed between married or unmarried couples. It wasn’t until the year of 1912 that a woman by the name of Ma rgaret Sanger startedRead MoreMargaret Higgins Sange : A Birth Control Activist729 Words   |  3 PagesMargaret Louise Higgins, who later became Margaret Higgins Sange, was born on September 14, 1879 In Corning, New York. She was a birth control activist,nurse, and sex educator. Margaret’s parents were Michael Hennessey Higgins, an Irish stonemason and Anna Purcell a catholic Irish-American. Margaret’s mother Anne and her family immigrated to canada when she was young. Margaret’s father Michael moved to America and enlisted into the US army during the Civil War at the age of15. Margaret’s father wasRead MoreRhetorical Analysis Of Margaret H. Sanger s The Children s Era992 Words   |  4 PagesA Rhetorical Analysis of Margaret H. Sanger’s â€Å"The Children’s Era† Speech â€Å"Before you can cultivate a garden, you must know something about gardening.† This quote is from Margaret Sanger’s â€Å"The Children’s Era† speech given in 1925. Sanger believed that nurturing children is an art and has to be done properly in order for the children to be successful. In this illuminating speech, Margaret Sanger illustrated the lack of birth control options and overpopulation of unwanted children in order to persuadeRead MoreMargaret Sanger s Revolution For Women s Rights1716 Words   |  7 PagesMargaret Sanger’s Revolution for Women’s Rights Today the world’s population consists of more than seven billion people living on Earth, half of which are of men and the other half women. Now imagine living in a world where those seven billion people didn’t have rights connected to their own bodies. In the field of reproductive rights, imagine if there was no form of contraceptives, birth control, or any type of sexual education information to the public. The world would be in shambles being over-populatedRead MoreMargaret Sanger And Birth Control1060 Words   |  5 PagesMargaret Sanger, Also known for being a feminist and womens rights activist, and coined birth control to become legalised. Margaret started her mission to legalise birth control in 1916, she was know as a racist for the reason she wanted to have birth control was to â€Å"get rid of black babies†, but she had also believed in womens rights. In a 1921 article, she wrote that, â€Å"the most urgent problem today is how to limit and discourag e the over-fertility of the mentally and physically defective.† whichRead MoreAnalysis Of The Right To Ones Body By Margaret Sanger911 Words   |  4 PagesJake Siford History 1152 Professor Graves 4 November 2017 Primary Source Review #3 Margret Sanger, writer of the essay â€Å"The Right to One’s Body† will be the author for this primary review. Sanger, as described by biography.com, was â€Å"†¦ an early feminist and women’s rights activist who coined the term ‘birth control’ and worked towards its legalization† (â€Å"Margaret Sanger†). Margret was also responsible for the creation of the first planned parenthood center, and later was a founding member of theRead MoreThe History Of Nursing Practice1613 Words   |  7 Pages which is exactly what Margaret Sanger’s focused on in her works. Margaret is the definition of nursing and is an inspirational model and leader to female nurses in addition to females in general through her works thus is the reason we choose her as our focal point for our essay. Margaret Sanger was a nurse working in New York with immigrant families and underprivileged women trying to educate them about sex and their sexual freedom. She was an advocate for birth control so she started a columnRead MoreProgression Of Women s Rights1229 Words   |  5 Pagesfocused on many different issues and tried to mend the corruption relating to that specific topic. Women’s rights was a huge problem during this time, and two specific reformers tried to solve the problem. Progressive era reformers, Alice Paul and Margaret Sanger tackled the problem of women’s rights in similar ways. The Gilded Age caused many different problems, such as: corrupt business practices, workers rights, poverty, consumer protection, environmental protection, political corruption, ethnic issuesRead MoreMargaret Sanger s The First Birth Control Movement1288 Words   |  6 PagesMargaret Sanger revolutionized the world in a important way. Margaret Sanger was known for leading the birth control movement. She financed the research needed to develop â€Å"the pill†, an easy form of birth control that women could take themselves. She also founded the Planned Parenthood Federation Of America continuing her legacy of authoritative work to allow parenthood and birth control to be much easier. Margaret Sanger left a legacy of leading the birth control movement. Margaret Sanger was born

M Analysis Free Essays

string(201) " stretch the company brand, for  example he considered selling food online as part of a plan to become a multi-channel retailer, this was obviously to keep up with the competitive market such as Asda\." Introduction Marks Spencer is a British retailer with over 800 stores in more than 30 countries around the world. It is the largest clothing retailer in the UK, as well as being a food retailer. Most of its domestic stores sell both clothing food, and since the year  2000 Marks Spencer have started to expand into other ranges such as home wares, furniture technology. We will write a custom essay sample on M Analysis or any similar topic only for you Order Now Marks Spencer became the first British retailer to make a pre-tax profit of over ?   billion â€Å"BBC News online 1998† Though a few years later Marks Spencer were hit  by the â€Å"credit crunch† which has had a dramatic effect on the company as they struggle in the current economical climate. MS is a successful company. In macro-environment, MS obeys the government and protects the natural environment. Moreover, MS is influenced by the factors of economic, social, and technological to make its business strategies. On the other hand, in micro-environment, the MS has created a good and long-term relationship with the suppliers and customers. From the SWOT analysis, the most important factor for MS is to satisfy customer needs. On the other hand, the main disadvantage is the lack of clothing market segmentation that causes MS to lose its brand awareness among the existing customers. The significant strategies of MS are creating potential customers and maintaining the existing customers. To sum up, the analysis of MS has found that its business structures follow the trend of society, keep the position in the market, and increase its potential market share. Mission The mission of the MS is to make as high quality accessible to all. Marks Spencer is a leading British retailer of clothing, food and household goods. They prefer to call themselves â€Å"Marks Spencer,† using an ampersand instead of the word â€Å"and. † Their logo is a style form of the characters â€Å"MS. † They have a â€Å"Plan A† for tackling environmental issues â€Å"because there is no plan B. † MS outlines its core business as clothing and Food. Its’ financial objectives is to deliver shareholder value in terms of increase returns, but also in terms of increase sales and market share in retailing. It beliefs and values are outlined as â€Å"Our customers continue to see Marks Spencer as the place to shop for special food, produced to exacting standards†. MS also sees its workforce as an important part of its plan and also considers modern its stores as a key corporate objective. Vision The vision of the MS is to be the standard against which all others are measured. They sells clothes, food and home wares at more than 650 stores in Britain and about 300 shops abroad, said it expected to achieve annual benefits of around 250 million pounds by 2015-2016 from upgrading its supply chain and information technology systems. They will supply chain and IT improvements. The improvements will include shrinking the firm’s network of 100 warehouses, which are run by third parties, to just four. And also to revamp its website and said it would expand its business abroad, including at least 50 stores in India over five years. They have established a long-term vision for where we want to take the business which they believe will create long-term sustainable growth. At the heart of this vision is moving the business from being product focused, store centric and UK dominated to being customer focused, multi-channel and international. M would conduct a review of its UK store network in the light of fast-growing online retail sales, with future new store likely to be offset at least in part by closures. They plan to cutting prices, stepping up promotions and introducing new products, add 800 new lines to sustain the recent improvement, including extending a trial to sell a small number of brands. They think the strong growth potential in children swear and footwear as well as home wares. PESTLE Political Factors The government sets regulations for companies to abide by such as Health Safety British Standards such as, planning for hazard identification, risk assessment and risk  control. If companies do not abide by these regulations they will be fined or even in some cases be forced to close down. Marks Spencer did not abide by the British Standards as they were charged for neglecting health safety regulations after a door  fell on an employee. George Blair was allegedly injured after a warehouse door in their store near Glasgow was left hanging on loose fixtures. Marks are alleged to have ignored repair requests, allowing the door to fall in to disrepair. Marks Spencer pled not guilty to this; there is still no outcome of this trial. Also according to â€Å"BBC News 30th January 2006† Marks Spencer would be the first major retailer to go down the Fair-trade route on both clothing and food. The fair-trade policy, which they have launched will include, cut salt and fat in M foods, recycled packaging and animal welfare protection. Marks Spencer Chief Stuart Rose stated, â€Å"Customers want good value, but they care more than ever how food and clothing products are made†. Economical Factors Currently the economic outlook is very uncertain and this is more than likely to affect retail sales, as people do not have the spare cash to spend on luxury items such as clothing and food luxuries. Marks Spencer have been hit by this and have recently closed a number of stores and have had to make job cuts of 2% of their 70,000 staff. And also to show what affect the recession has had, they took the decision to have two days of 20% discounts in the run-up to Christmas. They have also recently introduced a 20% of all Wine and Champagne to keep up with their competitors. Marks Spencer have had to change the way they market themselves so that they can try and stay ahead of the recession. Sociological factors In the last few years society has changed. In 2006 as stated by the Guardian, Chief  Executive of Marks Spencer Stuart Rose wanted to stretch the company brand, for  example he considered selling food online as part of a plan to become a multi-channel retailer, this was obviously to keep up with the competitive market such as Asda. You read "M Analysis" in category "Essay examples" Asda and Marks Spencer appeal to different markets in terms of social class and other demographics; this has a major influence on the way they respond to current issues. In response to the current cheap clothing industry supermarkets have increasingly over the last few years caught up with fashion trends, helping them to rival the high street clothing stores with their less expensive versions. Marks Spencer is no exception to this and they have bought their clothing ranges up to date to keep up with the latest trends and to keep their customers interested. Consumer purchases are influenced by cultural, social, personal and psychological characteristics. For the most  part, marketers cannot control such factors, but they must take them into account. Technological Factors Technology is vital in the retail market. Companies must manage their brand scare. First the brands position must be continuously communicated to consumers. Major brand marketers often spend huge amounts on advertising to create brand awareness and to build preference and loyalty. For Marks Spencer to continuously communicate to consumers they need to be heavily into advertising, which they are. They have Celebrity icon Class as the Face of Marks Spencer who appears on the adverts on the TV and she is also on their website model the M clothing, so their adverts appeal to women not only in their 20’s but also to the more mature lady so they are covering all areas with their advertising campaign. Also their  website is very appealing with bright and very easy to use, it is also constantly updated with the new M brands. Legal Factors Legislations are always changing. Marks and Spencer carry out re-training update every year, they keep up to date with new laws or legislations, and with issues regarding Health Safety they also ensure that their legal protection is updated. For  re-training Marks Spencer invite business changes to the business, tax changes to the business products changes amongst many other things. Marks Spencer invite objectives/methods that need to be changed and new training, and also on going development. An example of legislation is the â€Å"Fair Packaging and Labeling Act (1996) – Provided for the regulation of packaging and labeling of consumer goods. Requires that manufacturers state what the package contains, who made it, and how much it contains†. Here is an example from Marks Spencer’s website to show that they are adhere to this legislation, â€Å"Packaging helps to protect the product between being produced and used by the customer. It prevents product wastage, carries important instructions and information on ingredients and helps the product look its best in the store†. Environmental Factors With the current environmental climate as it stands, issues are being promoted daily on the television, in magazines and newspapers and on the radio. All companies, industries and organizations are being pressured to change their ways when it comes to the materials they use and how they manufacture. Marks Spencer have established their own Green Policy which they call â€Å"Plan A† The chief executive of  Marks Spencer states that it is called this because there is no â€Å"Plan B†. Marks has today announced a 100-point five-year plan to re-engineer itself to become a carbon neutral, zero-waste-to-landfill, ethical-trading, sustainable-sourcing, health-promoting business SWOT 3. 1 Strengths 3. 1. 1 High Quality High quality is the major strength that makes M successful. Customers always find high quality goods such as fresh fruits, vegetables, and other superior goods in M food hall (Ciao, 2002). With many people turning to eat vegetarian meals. M grasps the consumers need. M has high quality of products that are the food and other products, such as baby products and women under wears. 3. 1. 2 Customer Services M has high reputation for focusing on customer service. (Christie, 2002). This is one of the most important methods to make a good relationship between customers and M. For example, when women want to buy under wears for themselves, the shop assistants will help them to measure sizes and give them good suggestions. 3. 1. 3 Shopping Environment M tries to make customers feel more convenient and comfortable. It makes stores brighter, and uses modern designs (Rung 2001). All goods in the shop can be seen immediately. Furthermore, customers do not worry about being drowned in many shelves and avoiding multitudinous people. 3. 1. 4 Manager Training One of M strengths is its strict and excellent manager training system (Retail Technology,1999). Every manager of M must be familiar with duty of every post. In fact, managers of M are arranged practice of every post. It helps them to improve both work experiences and management skills. 3. 2 Weakness 3. 2. 1 Clothing Lack Segmentation The clothing market of M has many segments. In fact, especially ladies outer wear, is outmoded design and cut. In addition, affluent younger consumers prefer purchasing brand-labels, such as Gap, Next and Top shop (Jobber, 2001: 149). 3. 2. 2 Stock Control The non-performance of the home delivery/shopping service even sometimes involves wedding lists. Customers were told that items were out of stock (Jobber, 2001). Customers complain the defect of e-shopping and delivery services. To some extent, M suffers from the unbalance between the stock and Information Technology System. 3. 2. 3 Waste Store Spaces Another problem is that M has many store spaces. In fact, it has added 75 percent of square foot age since the early Eighties, but its market share in clothing has not increased (Stewart, 2000). M needs to find some new products to stuff its extra spaces. 3. 3 Opportunities 3. 3. 1 Internet Technology Internet technology has developed fast, it offers an opportunity to increase the demand for the online products (Zakon, 1999). In terms of this circumstance, buying products online became a new trend. Customers are getting used to accept the model and adapt it to their daily lives, and the demand for this kind of products would be increased in the future. 3. 3. 2 Healthy Eating Healthy eating offers an opportunity that the demand of specific food will be increased (Leyshon, 2002). People pay attention to the life quality, they request companies to offer varied products to satisfy their needs. For example, in the food market, M does good segmentation in providing the vegetarian, low fat or organic food. This is the advantage that the competitors have not aware of it. 3. 3. 3 Marketing Extending The Company owned stores in the Republic of Ireland and Hong Kong and has 131 franchise stores in28 countries operating through a network of successful partnerships (Marks Spencer, 2002d). In the future, the company will expand its business beyond the existing area. 3. 4 Threats Although M has its own strengths, opportunities and weaknesses, it still occurs some threats from itself and other competitors. . 4. 1 Strong Competitors Strong competitors are the most threat to M. For example, in the food market, there are four main supermarkets, such as Tesco, Asda, Safeway and Sainsbury (Oct, 2002). They provide not only high quality but also value-added products to build customers loyalty. In the clothing market, Gap, Next, Topshop and other fashionable brands may compete with M (M shu ts, 2001). 3. 4. 2 The Change of Social Environment Except other competitors, M will be influenced by social environment. Since the social environment changes at any time, the customer tastes are also changed. For example, people move to other countries, and their culture will affect the local people lifestyles, such as eating, and dressing. M can adjust its products to satisfy different needs. 3. 4. 3 Chemical Pollution Environment pollution is a threat for M. An environmental systems manager of M claimed. Every one of the 30,000 product line that M sells is dependent on chemicals (Friend of the Earth,2002). Governments are taking measures to protect natural environment and reduce pollution. This potential risk will affect its development of M in the future. Invest strategy Focusing on improving its operations to save costs, expanding the options for customers to buy products – especially online – and driving its business outside of the U. K. The U. K. ‘s biggest department store operator told attendees at an investor day that was webcast on its website that it would improve its supply chain and implement new IT systems which would save it GBP250 million by 2015/2016 through capital expenditure over the same period of GBP1 billion. Some of those changes would include consolidating distribution sites which would mean further warehouse closures on top of the 21 already closed, sending products directly to the country of sale rather than routing everything through a central U. K. hub, and refreshing stock systems and data collection. The second stage of the company’s strategy calls its 2020 program. It is to offer more choice of when and how to buy M products, with online sales a particularly large growth area especially as more people turn to shopping on the Internet. Store sales are expected to shrink slightly by 2020 to GBP206 billion from GBP212 billion this year, while online sales are expected to almost triple to GBP57 billion in 2020 from GBP21 billion this year according to research by Verdict, Forrester and Javelin Group provided by M at its investor day. Marks Spencer aims to target some of its 8 million customers who shop online elsewhere but not at M. There is also an untapped 21. 5 million M customers who don’t shop online at all. The final plank in ITV’s strategy is to grow its international business which currently accounts for 15% of M profits through 296 international stores and its online presence. The growth is expected to come from increasing the group’s central and eastern European operations as well as building on its business in China and India. The company expects to open 50 stores in five years in India, and identify key regional growth areas in China where the company will focus on property, products and local sourcing. Marks Spencer unveiled its new strategy program under the banner â€Å"2020 Doing The Right Thing† in May, which received a lukewarm reception from investors. At the time, the retailer outlined its targets but gave few details on how exactly it would implement the plans. A bellwether for British consumer sentiment, Marks Spencer has been hit hard over the past 18 months by the economic downturn as shoppers either cut back spending on nonessential items or sought less expensive food and clothing elsewhere. As a result, the company has revamped its food offer and availability and introduced a budget range of grocery products. It has also cut capital spending, laid off 1,230 staff and closed some stores. At the start of the month, Marks Spencer reported better-than-expected fiscal second-quarter sales, buoyed by the introduction of less expensive food and revamped clothing and house ware ranges. Still, it cautioned that business will remain difficult well into next year due to the economic downturn. Second-quarter group sales rose 2. 7%, due to a 9. 6% rise in international sales and a 30% jump in online sales. The company also raised its outlook on annual profit margin thanks to better stock control, sourcing and supply chain management. Targeting strategy Targeting approach used by Marks Spencer (MS) is more multi segment targeting than a concentrated targeting approach. When we look at the segmentation statistics, middle aged women are the prime revenue generator for the company but even the 80% of customers who bring the 20% of sales according to the 80/20 Pareto’s rule can be developed to increase the sales. Therefore M has been more focused on targeting multi segments of people with good educational socio economic class and who some high income urban populations as well. M has been previously focusing on women gender only but now environmental variables are changing and M has entered into the men market with high quality products as well that has increased the brand image in the clothing and accessories industry. M cannot follow undifferentiated or differentiated approach as the product pricing techniques are such that it is targeted to limited segment of higher socio economic class, who have high demands and can afford luxury and pleasure easily. Positioning strategy M, as now has become an international brand, therefore the company needed to position its brand in variable manner. The promotion in South East Asia region needed to be very different from what it was positioned in Britain. The company has focused a few important parameters that lift the brand in clothing industry. M has positioned its clothing and accessories with relaxation and high quality, moreover when it comes to international market specially in India where people are more in lower socio economic class and the consumer purchasing power is not equal to other international markets where M has been making profits, therefore in such regions the company has also focused on flexible pricing strategies in order to retain and add new customers. The competitors of M in the international market are large in numbers and in order to be differentiated from the others the positioning strategy currently adopted by M is well suited to the situation. The comfort and quality has been a prime concern for the clothing industry and positioning the product with such parameters requires M to provide constant results on long term basis so that the company is able to build the brand equity and customer loyalty. Positioning is promises that a company makes to its consumers and fulfilling this promise is not only the toughest task but it also need great sacrifices and unpopular decisions at times. However it is fact that if the positioning of the brand is well justified by the company with sincerity the increase in customer level is significant. In the world of similar products and services retaining customers is not easy and therefore M as a brand has to strive harder to get to the top clothing positioning. Financial position |   |Notes |As at |As at | | | |3 April |3 April | | | |2011 |2010 | | | |? m |? | |Assets |   | |   | |Non-current assets |   |   |   | |Investments in Group undertakings |C5 |9,179. 8 |9,168. 6 | |Total assets |   |9,179. 8 |9,168. | |Liabilities |   |   |   | |Current liabilities |   |   |   | |Amounts owed to Group undertakings |   |2,591. 8 |2,603. 5 | |Total liabilities |   |2,591. 8 |2,603. | |Net assets |   |6,588. 0 |6,565. 1 | |Equity |   |   |   | |Ordinary share capital |   |396. 2 |395. 5 | |Share premium account |   |255. 2 |247. | |Capital redemption reserve |   |2,202. 6 |2,202. 6 | |Merger reserve |   |1,397. 3 |1,397. 3 | |Retained earnings |   |2,336. 7 |2,322. 2 | |Total equity |   |6,588. 0 |6,565. 1 | How to cite M Analysis, Essay examples

Alwaleed Bin Talal’s Leadership free essay sample

Prince Alwaleed bin Talal is one of the world’s wealthiest investor and businessman. He has been able to gain connection in politics through entrepreneurship and international investments as an entrepreneur. He is a citizen of Lebanon and a member of the royal family, House of Saudi, in the kingdom of Saudi Arabia. Though not a member of the executive charged with ruling, he usually gets involved in politics of Lebanon for instance in the case of President Emile Lahoud against claims assassinating Lebanese billionaire Rafik Hariri and usually criticizes both local and international political issues in the media. He has so far been unsuccessful in his efforts to lead the Lebanese Sunni community. During Alwaleed’s early ages, his Father Prince Talal Abd al-Aziz, a known activist and modernizer, actively engaged in matters concerning the political issues that existed in the traditional governing system in Saudi Arabia in the early 1960s. He opposed Modern pan-Arabism that was led by the then leader of the United Arab Repulic, Jamal Gamal Abdel Nasser, which resulted to the suspension of his passport. He was forced to seek exile in Egypt. During this period, Alwaleed lived with his mother, Princess Muna al-Sulh who was the daughter of Riyadh al- Sulh, the first Prime Minister of the Independent Lebanon. In his early education, he attended elementary and middle schools in Beirut and returned to Lebanon in 1973 to attend King Abdul Aziz Military Academy to gain more discipline skills. He graduated with a Bachelor of Science Degree in Business administration from Menlo College California in 1979 and later enrolled for a masters Degree in Political Science from Syracuse University (Khan 2005). He rose to international fame in the early 1990s by purchasing a substantial amount of Citicorp shares when then firm was undergoing financial difficulties. He is an established investor and owns a chain of investments worldwide in the major industries such as banking, building and construction companies, telecommunications, broadcasting and media, entertainment, hospitality and involvement in charitable activities across many regions of the world. He also owns a lot of luxurious assets (Khan 2005). According to Machiavelli (2005) leadership qualities must be practical and not ideological in their application. In chapter 15 of The Prince, that leadership quality should be determined through consideration of personality traits, character and how a person conducts himself. A successful ruler must know when, where and in what way an upright person will act when confronted with different situations. Alwaleed has been able to demonstrate all these leadership qualities which are evident in the different criteria’s he employed in his investment activities throughout his life. He invested in shares of America’s Citicorp at the time when every investor was pulling out their capital from the firm and at a time when it neared its collapse due to bankruptcy, a decision that elicited mixed reactions across the world. Machiavelli talks of qualities that a leader must posses on those things which politicians or Princes must do that might either be praised or blamed in the end. He clearly differentiates the two categories in which a leader must apply specific ideologies. Machiavelli identifies the world that we live in as a kind of world of forms and which contains imperfect alternatives that are required in the world of ideas. Alwaleed seemed to recognize the world of ideas and did things that other people in the world of forms thought that they were impossible to happen. Upon his return after completion of his Master’s degree, he invested in the banking sector by purchasing shares in the United Saudi Commercial Bank. This move enabled the bank to gain enormous returns in terms of market value and also enabled the Bank to merge with Saudi Cairo Bank. His fortunes increased immensely through these risky but strategic business ventures. These elicited admirations from financial strategists across Asia and other parts of the world. Economic observers in the Saudi Kingdom and from other parts of the globe recognized his efforts and Alwaleed was thus chosen by the King as an advisor on economic matters. This enabled him improve on his unique strategic approaches to expansion of his business empire (Khan 2005). Â  Alwaleed’s character has been influenced through his grand father King Abd al-Aziz and the first prime minister of independent Lebanon who were all honest, upright and generous in their actions. They got a lot of respect and loyalty from the entire kingdom. All these characters can be displayed through his successful ventures and the ways in which he related to the people. His sudden amassment of wealth in a short period of time has led certain institutions to question the source of his wealth. According to the Economist online, Alwaleed is suspected to be a front man of other investors in the Saudi Arabian kingdom. All his sources of income are questioned and an account of his possible worth is calculated and the conclusion is that the source of his wealth is unquestionable because his business could not be in a position to accumulate such volume of wealth in a short period of time. Machiavelli’s leadership principle requires that a leader must engage in activities that may seem inappropriate, eliciting malicious interests and those that will require him to commit unethical ethics so long as it leads him to obtain success and power. What matters is the end result, the means doesn’t apply. Alwaleed was able to achieve success and power irrespective of the means he employed to achieve his success. His experience from the risky venture has enabled him to acquire riches and build business empires in addition to gaining international respect and recognition through investing in long-term projects (Machiavelli 17). Machiavelli on chapter 13 and 14 in the Online Literature Library the character of a Prince on matters concerning mercenaries and armies is discussed. They should be loyal to the ruler in fighting for the battle. In chapter 14, Machiavelli advises the prince to focus on the war and avoid other issues that pertains military matters. He should gain knowledge to enable him to maintain power stronghold throughout the battle. Prince Alwaleed was prepared in military matters after having attended King Abdul Aziz Military Academy and was prepared to lead incase he found his chance to the throne. He was therefore armed to be safe lest he is threatened by opposing forces to his power. This enabled him to gain trust from the King and thus he found a position in the cabinet and became the Kings Economic advisor. Bridging the East and Western Worlds Alwaleed fame is recognized internationally through his involvement in bridging the Arab world and the Western worlds. He has been involved in Islamic studies programs across Universities in the United States and other parts of the Globe. According to Prince Alwaleed Bin Talal Islamic Studies Program at Harvard University, prince Alwaleed is committed to the fostering the importance of peace and tolerance. They assert that the best way to achieve this is through the bridging of the understanding between the East and the West. He is also committed in making the world a better place. He is the champion representative of UNESCO and also supports charities for children. Â  He engages in cultural activities aimed at promoting mutual understanding. The prince also has funded an educational centre at Georgetown University that aims at improving understanding between Islamic and Christian religions. Other initiatives include cross cultural educational institutions in Europe, Africa and the Middle-East. This shows a connection with the qualities of a leader cited by Machiavelli. On generosity and miserliness, a leader is supposed to spend excess amounts of his fortune on things that will improve or heighten his publicity but by doing so keep in mind the consequences that might befall him in the event that his fortune dwindles (Machiavelli 14). Chapter 18 tells the things that a politician must do which concerns his faith. Alwaleed has been able to extend his religion to the western world through funding foundations that touch on his Islamic religion. In this chapter Machiavelli asserts that private morality should prevail over public life and in order to be successful, praise must come from other human beings even if it means doing things are wrong in different perspectives. Rulers must therefore be generous in utilizing their wealth and appear tough on running their businesses even if it means using cruelty. He has stood strong on his word of Bridging the east and west and has stood strong in his faith.

Marketing Mix 4Ps Essay Example

Marketing Mix: 4Ps Paper Using my questionnaire results and other information I have gathered on cinemas, I will write a report advising the directors of Strobe Leisure on how they could increase their market share from within the local area. My report will be based on the main areas of the marketing mix, the four Ps are: Product Price Promotion Place The Target Audience for this market would be Teenagers; this is because in the questionnaire there were more teenagers in the Cinema. I will begin with Product I will start by saying that people visit cinemas to enjoy viewing a film, and they choose which cinema to visit due to many factors, all of which will be included in this recommendations. My questionnaire results have shown me that the majority of local cinemas offer good sound and visual quality, so the cinema, when opened, must have large screens with high standard of sound and visual quality in order to complete with local cinemas. Also the majority of people found their local cinema comfortable bases and drinks holders to the side of them. We will write a custom essay sample on Marketing Mix: 4Ps specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Mix: 4Ps specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Mix: 4Ps specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In my survey 75% of people said that they need better gift vouchers so they will attractive more customers to the shops also into the auditorium. Most people I surveyed thought that their cinema had a wide variety of films which means that strobe leisure centre are showing more movies. The majority of people felt that their local cinema had below average toilet facilities and it was the joint highest factor that people felt needed improving within their local cinema. So it is important Strobe Leisure provides large, clean and working toilets to ensure people are not put off visiting the cinema due to its low standards. My final point is that most people I surveyed thought that they were not offered polite staff, so it is very important that all the staff employed by Strobe leisure that they live in, whilst only some people said that they did. This clearly means that more people will go to different Centre rather than Strobe Leisure because of their poor result; they can be polite to the customers and help them if they want more customers in the centre also they need to be many glossy posters to make the place more attractive and welcoming to customers, rather than daunting as it something be. There are four good rules which are the key to getting it right for the product. The first rule is to be market-driven, not product-driven. Market-driven businesses use market research to find out what people want I have conducted a questionnaire for my market research, in trying to find the best marketing processes for Strobe Leisure. The second rule is to get the detail of the product right. There are three things a business has to get right, 1. The design must be fit for its purpose. 2. The product name must be catchy 3. There must be a suitably broad product range to give options to all your potential customers The third rule is, know your products life cycle. All products go through the same life cycle, they are launched, and sales grow and reach maturity. Saturation is when there is no more room to expand, sales are at their peak. After that, sales start to decline and finally the product becomes obsolete. Strobe Leisure needs to have as long a sales life as possible before they have to update their cinemas. The final rule is, make your product different from the competition. This means a business has achieved the goal of their product being different to other businesses and is something people want to buy. It might be that your product has a unique design feature, a reputation for reliability or a cool brand image. If you dont have product differentiation, people think your product is the same as everyone else and will only buy it if its cheaper, which means less profit for you. I have advised Strobe Leisure to make their product as original as possible to allow them to make as much profit as possible and become established as quickly as possible. Branding means a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. Strobe Leisure centre should make their Branding name Simple and easy to recognize, this will help the customers to identify the Centre, for example: Nike or Microsoft. Also adds value to the business as people associated the business with quality so people will prepare to pay more. Also they could have franchise agreement with Ben and Jerry Ice cream. The main benefit to the franchise is that they are buying the rights to sell an established product this makes setting up a franchise less of a business risk than selling something brand new. The main problem is that the business can only sell the products of the franchise so the owners freedom is limited. The second thing I am going to recommend is price. There are five different Pricing strategies which Strobe Leisure can use when they use pricing. The first pricing strategy is Penetration; this is where a firm charges a very low price when the product is new to get lots of people interested in it. When this low price is below cost it is called loss leading. Once the product has become established the firm will increase the price. Strobe Leisure could use this method by selling their food and drinks at a low price to try and stop people bringing their own food and drink in the cinema. The second strategy is Skimming; is the opposite of Penetration pricing. Firms charge a high price to begin with this helps make the product desirable to people with large incomes. When the product has become established the firm will lower the price to help it become a mass-market product. This happens a lot with consumer goods based on new technology such as digital TVs. Strobe Leisure could use this method if they have exclusive showing of films for a VIP night as people will be willing to pay more money. The third strategy Destroyer pricing, is also known as predatory pricing. This is where firms charge low prices that they know are unprofitable for their competitors. Once they have driven competitors out of the market they will raise prices. The fourth strategy is Price Discrimination. This is where firms charge different prices to different consumers for the same product. A good example is cheaper rail travel for students and OAPs. Strobe Leisure could use this method by having peak and non-peak time; they will charge higher price in peak as this is the only time those people could visit the cinema. And finally the fifth strategy is Competition pricing, this is where the firm has to charge similar prices to other firms. It happens when there is lots of choice and not much product differentiation like petrol. Strobe Leisure could use this method for selling their tickets as from my market research I found cinemas sell their tickets at similar prices. It is important for Strobe Leisure to get their price right, because the price is one of the reasons why people dont go to cinema that often. The price is also what helps customers decide if they want to go there of somewhere that has cheaper prices. Strobe Leisure has to look at the prices of their competition. Although from looking at the prices from Strobe Leisure it looks like they will not be making as much profit as their competitors short term, but they will long term. Having little cheaper prices will make a big difference to the customers, the lower prices may also encourage people to visit the cinema more often, so this will help Strobe Leisure make more of a profit than its competitors. The third thing I am going to recommend is Promotion, I thought of many different ways to advertise Strobe to get it recognised, and to get people interested. To get anyone to visit Strobe Leisure cinema, Strobe Leisure needs to be advertised. There are many methods, in which Strobe Leisure can advertise, such as radio adverts, posters displayed on billboards and transport, newspaper, leaflets and national press. I found out from my questionnaire most people take notice of the television adverts. The films will be advertised in the TV but I think that Strobe Leisure should use a local newspaper as in my Market Research people said they found about their cinema in the newspaper. Strobe Leisure should have a membership card; this is offered to everyone free of charge on their first visit to Strobe Leisure Cinema. Every time a cardholder visits the cinema, they will get points to put on to their card. No points will be given if the cardholder forgets their card, because the card must be swiped into the machine to add the point on. When the cardholders get some points in his card, they will get voucher for 1 bag of sweets etc. the reason for Strobe Leisure having the point membership card is that the customers get something to encourage them to visit the cinema more often. This will increase the number of customers going to visit Strobe Leisure Cinema. The customers need to have something to encourage them to visit Strobe Leisure, as Strobe Leisure will be giving them something back. Special offers get people interested, and give them more of a reason to go there. I got this from my questionnaire; most people wanted something back for giving the cinema their custom. Strobe Leisure should not Advertise their company and deals on the radio, as this is also for people that are not local, they would not be able to get where Strobe Leisure is, so the advert would be a waste of money. Strobe Leisure should advertise in the local newspaper, and they cam include the film times in the paper as well. Strobe Leisure Should open the their Cinema in a town like London, as this is better for the customers as it will be easy for people to get to, more people will go to the cinema at the last minute. They should sell their tickets in the internet because more people use internet and it is easier to book films in the internet as I asked some people in my questionnaire. The specials offers will be short term, as the customers will get bored of them. Special offers must be changed regularly so that the customers have something new. The club card will be long term, but the deals will change, this is because the free gifts will be changed very season. Strobe Leisure cannot change location, which is long term, because it will cost too much money to move places and people might get confused if the cinema keep changing. The food will be long term; this is because new food will replace the old types and new drinks will add over the years.

Virgin Mobile Case Analysis Essay Example

Virgin Mobile Case Analysis Essay Example Virgin Mobile Case Analysis Essay Virgin Mobile Case Analysis Essay Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First, lets look at it’s the product element. The younger demographic is more open to new things like text messaging, downloading information from their phones, ring tones, faceplates, graphics, having access to popular entertainment on their phone, etc. For younger people, phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs, Virgin Mobile created â€Å"VirginXtras,† which involve the delivery of popular content, features, and entertainment. They signed an exclusive, multi-year content and marketing agreement with MTV networks to deliver music, games, and other such content to Virgin Mobile subscribers. Consumers have access to branded accessories and phones, graphics, ring tones, text alerts, and voice mail. In addition to the MTV-branded content, Virgin Mobile also included the following VirginXtras: text messaging, online real-time billion, rescue ring (a prearranged â€Å"escape† call such as to avoid a bad date), wake up calls, fun audio clips, a hit list of top 10 songs in which subscribers can listen to and vote for, a music messenger that allows subscribers to shoot a message to their friends so that they listen to a song, and a movie application that provide s descriptions, show times, and ticket purchases in advance. All of these features appeal to the youth market, and generate additional usage and loyalty. Next lets look at the elements of placement and distribution. Virgin Mobile adopted a channel strategy that was more closely aligned to its target-market segment. They decided to distribute their products in channels where youth shop, which means places like Target, Sam Goody, music stores, and Best Buy. These are the stores that kids usually buy consumer electronic products, such as CD players and MP3 players. Virgin Mobile decided to package their products in similar consumer electronics packaging so it would be familiar to these consumers. They created a clear, see through package where consumers can examine the phone without a salesperson helping them and purchase it like they would any other consumer electronics product they would normally buy. Virgin made a contract with the handset manufacturer Kyocera from which it buys dif ferent phone models with different features and functions. The first two basic models were bundled with interchangeable faceplates that would be decorated with eye-catching colors and patterns, bundled into a bright red starter pack. This starter pack would be easily visible on large point-of-sale displays, and available at all of the popular retailers that the younger demographic shops at. The younger demographic doesn’t want to be hassled with sales people and extra obstacles in purchasing a phone. They want fashionable, accessible, easily located, and conveniently located products. That is the exact aim Virgin Mobile was going for in its placement and distribution strategy. Another important element of the marketing mix is promotion. Virgin mobile had a much tighter focus and narrower target market than that of their competitors. This meant that they could target the youth demographic in a more direct, efficient, and less-cluttered way. As generally noted, the younger generation is more responsive to advertisement that is up-to-date, modern, fun, and relates to the â€Å"young and hip† attitude of their generation. Since younger consumers often view their phone as a personal statement, it was imp ortant for Virgin Mobile to reach this personal and youthful side. They devised an advertising that the company described as â€Å"quirky, offbeat, and completely different.† The ads featured teens and made use of strange, quirky metaphors. They named their phone models â€Å"Party Animal† and â€Å"Super Model† to relate to pop culture and the younger generation’s lifestyle. Virgin Mobile used this unique promotional strategy to stand out from the rest of crowd and truly make a statement to the younger demographic with ads that are not boring and â€Å"run-of-the-mill.† They were a lot more unique, creative, and entertaining- all attributes that younger consumers value. Furthermore, the company worked with popular youth magazines to publish â€Å"advertorial† pieces. Virgin Mobile also executed numerous high-profile street marketing events that featured paid performers- dancers and gymnasts dressed in red from head to toe- who engaged in various stunts. Perhaps the most famous and attention grabbing promotional stint was for the launch of the Virgin Mobile USA service. The cast of The Full Monty- a popular Broadway show- appeared with Sir Richard Branson (Virgin founder) dangling from a building in NYC Time Square wearing nothing but a large Virgin Mobile red phone. It is events and promotional stints like these that truly reach out the younger aged consumers- bold, exciting, modern, and fun.

Ecosystem Destruction Essay Example | Topics and Well Written Essays - 250 words

Ecosystem Destruction - Essay Example Moreover, as the human population of the earth continues to grow exponentially, the rate at which humanity depletes the earth of its natural resources and dirties the environment tracks along with population growth (The Blue River Declaration 2012). Although the reasons for ecosystem damage and environmental depletion are well known, the ultimate solution for these issues is far more elusive. Firstly, in order to alleviate the strain on the environment, a level of rational and intelligent use of the earth’s resources must be instituted. This of course will not stop the level of depletion of the earth’s resources, but will slow it to a degree to which sustainable development, in conjunction with technological breakthroughs, may be enough to provide a level of stasis through which world population may be able to seek to satisfy their needs without proving a detriment to the earth or its valuable and finite

A global look at quality managemenr in universities Research Paper

A global look at quality managemenr in universities - Research Paper Example Universities across the world have been positing themselves as â€Å"world-class† in view of the market opportunities presented by globalization (Xavier and Alsagoff, 2013). In a global scenario, quality and perception of quality of a university is defined and determined by many internal as well as external mechanisms. In this context, quality of education has become a decisive factor while determining the management strategy for any university (Dobrzanski and Roszak, 2007, p.223). Xavier and Alsagoff (2013) have observed how universities present themselves as â€Å"world-class† to the global markets through many strategies, thereby attracting students from all over the world. Any examination of the quality of universities in global context will have to start with addressing the questions, what is defined by quality, and whether there are global standards of quality in education (Paradeise and Thoenig, 2013, p.189). Quality in the context of university education is ofte n defined as: Expression of significant range of educational effectiveness and reflection of a new approach in which need of systematic evaluation of undertaken activities is taking essential meaning including improvement and making endeavors towards accreditation which aim to confirm that all the standards of educational effectiveness are provided† (Dobrzanski and Roszak, 2007, p.223-4). Quality of university education can also be defined in terms of financial effectiveness, academic standards, and public usefulness as well (Dobrzanski and Roszak, 2007, p.224). ... This is an approach that ensures participation, plans long-term, aims at â€Å"customer satisfaction†, and brings benefits to all the academic and social stakeholders (Becket and Brookes, n.d., p.43). Fotopoulos and Psomas (2008) have studied TQM in the context of Greece and observed that any TQM model must have a â€Å"soft† and â€Å"hard† side, the â€Å"soft† side being a plan to address long term issues and related to â€Å"leadership, employee empowerment and culture† (p.151). The â€Å"hard† side on the other hand refers to â€Å"quality improvement tools and techniques† (Fotopoulos and Psomas, 2008, p.151). It is pointed out by Fotopoulos and Psomas (2008) that â€Å"there is no unique model for a good TQM programme and TQM is a network of interdependent elements, namely, critical factors, practices, techniques and tools† (Fotopoulos and Psomas, 2008, p.151). Yet, there have been a number of â€Å"TQM elements† id entified through various research projects and they are, leadership, strategic quality planning, employee management and involvement, supplier management, customer focus, process management, continuous improvement, information and analysis, knowledge and education, and TQM tools such as â€Å"flow charts, relations diagram, scatter diagram, control charts, pareto analysis, quality function deployment, design of experiments and so on† (Fotopoulos and Psomas, 2008, p.152-3). There are widely accepted quality frame works for universities other than TQM such as European Framework for Quality Management (EFQM) and SERVQUAL that approaches the issue from the customers' â€Å"perspective† (Becket and Brookes, n.d., p.43). The dynamics of the process of attaining

UK monetary policy Essay Example | Topics and Well Written Essays - 2500 words

UK monetary policy - Essay Example United Kingdom has been working hard to recover from recession and support growth over the last few years. The policy mix has been of help in rebalancing the United Kingdom economy from recession toward external demand and investment. The government of United Kingdom has been implementing a strong fiscal consolidation with the aim of reducing budgetary risks. This paper focuses on the UK recession and the role played by the impact of the monetary policy in economic recovery. The United Kingdom has the chance to reduce the interest rates that have been set by the central bank now that the inflation seems to be well anchored (UK Parliament 2012). This is meant to create room for money to be injected into the economy. Consumer and business confidence in the United Kingdom remains weak even after the effort to rebalance the economy in the UK. The economic recovery has been supported by an emphasis on strengthening the bank balance sheet (Giudice & Kuenzel 2012). This has been done though building capital as opposed to reducing the assets (Allen 2012). The government of United Kingdom has adopted measures to ease credit acquisition (Holley 2012). The government is keen in eliminating constraints for both small and medium sized households and enterprises. The government has gone further to boost credit for infrastructure, business and housing (Duthel 2011). The reluctance to clear the government deficits and debts this year is understandable given the sluggish rate of growth of the United Kingdom economy (Giudice & Kuenzel 2012). Restraining the public employee wages has been a move by the government to lessen the effect of reducing deficits and debts to create the process conducive for economic growth (Allen 2012). The government intends to have space for added spending on infrastructure. Additional monetary stimulus should be considered if growth would not get the intended momentum. The government should also consider easing credit in that case (UK Parliament 2012) . Over the last few years, the rebuilding of banks capital has been taking place in the United Kingdom. This has been of much help given the amount of risks arising from the euro zone economic crunch and the consequent volatile financial market. The government of United Kingdom has embarked on raising banks capital (Duthel 2011). The government also advocated for a limitation in bonus payouts and dividends. This is contrary to selling assets. The move has paid off through a substantial economic recovery. According to international monetary fund, high level and quality supervision is vital for the growth of economy and establishment of the incoming government structure that is supposed to oversee the financial system of the United Kingdom. The government has enhanced supervision of financial institutions that are considered crucial for economic recovery (Holley 2012). United Kingdom has embarked on a robust regulation and development policies for raising capital and financial oversig ht duties (IME 2012). The recent United Kingdom economic crisis has posed extreme difficulties to the economic policies. Growth is considered anemic after deep recession (Giudice & Kuenzel 2012). The government of the United Kingdom remains extremely concerned about fiscal sustainability. The government is faced by a fast increasing public debt and large deficits compared to the ratio of gross domestic products (GDP)

Supply Chain Management in PepsiCo Pakistan

Supply Chain Management in PepsiCo Pakistan Pepsi was founded in 1898 by Caleb Bradham, a new Bern North Carolina, druggist who first formulated Pepsi-Colyeah book followed supply chain k three decisions phir push pull cycle view phr stages phr demand phr drivers phr distribution and recommendations are at the end a. Today Pepsi has expanded at a large scale and has a portfolio of beverage brands that includes carbonated soft drinks, juices and juiced drinks, humara link basically pepsi co sey b nae hai kyunki riaz bottlers are its suppliers aswell as maunfacturesr and they give that via transportations to the retailers( stores hotel etc) then it goes to customers .they have warehouses storage sites production sites.its located in gulbergso riaz bottler are everythihumara link basically pepsi co sey b nae hai kyunki riaz bottlers are its suppliers aswell as maunfacturesr and they give that via transportations to the retailers( stores hotel etc) then it goes to customers .they have warehouses storage sites production sites.its located in gulberg so riaz bottler are everything Ready-to-drink teas and coffees, isotonic drinks, bottled water and enhanced water. PepsiCo has well known beverages such as Mountain Dew, Diet Pepsi, Tropicana Pure Premium, Aquafina, Tropicana Juice Drinks, Tropicana Twister , MIRINDA and much more. PepsiCola markets Frapoccuino ready-to-drink coffee through a partnership with Starbucks. PEPSI CO PRODUCT: the product we are taking for the project of supply chain management is MIRINDA. RIAZ BOTTLERS: Riaz Bottlers (PVT) Limited (RBL) incorporated in Pakistan as a private limited company in 1976. RBL is the franchise holder of Pepsi Cola International with seven brands. Like PEPSI, PEPSI MAX, 7UP, MIRINDA and MOUNTAIN DEW etc. They have recently launched Aquafina and are in process of moving towards some other products. RBL today is one of the best National Companies in Pakistan. At RBL, they believe that Our existence and success is more than just meeting our business objectives and we are proud of the success that the company has achieved. Together our people provide the skills, knowledge and expertise to deliver the quality of service that our customers expect and upon which our reputation depends. RIAZ BOTTLERS AND SUPPLY CHAIN MANAGEMENT: RBLs primary functions are to demeanor a methodical manufacturing and supply of the product without any tactical and strategic flaws. Backed by a powerful competitive strategy and empowered by some effective supply chain strategies, the group has been managing an effective supply chain through out the region. It has set up a urbane manufacturing and storage plant in Lahore with production units and huge production capacity. RBL has different management departments dealing with specialized Marketing, HR, IT and Supply Chain Processes. In this report we conducted the process of the basic supply chain management functions of RBL for MIRINDA by Pepsi co. COMPREHENSION OF MIRINDA SUPPLY CHAIN: The goal of every supply chain is to maximize the overall value generated. The value of a supply chain generates is the difference between what the final product is worth to the customer and the costs the supply chain incurs in filling the customers request. (Chopra, Meindl 2006) DECISION PHASES IN SUPPLY CHAIN OF MIRINDA SUPPLY CHAIN DESIGN OF MIRINDA: A proper decision regarding how to structure the supply chain over next upcoming years have been made and the short term aswell as the longterm decisions have been made by the company in regards to location and capacities of production and warehousing facilities, the products to be manufactured or stored at various locations, the modes of transportation to be made, information systems and so on. Their supply chain design is very expensive to alter on short notice and supports the companys strategic objectives. In order to ensure a good supply chain strategy, Riaz Bottlers plans one to two years in advance. It has several contracts with manufacturers, and receives raw material on a convenient basis. The company also decides where production plants are to be placed. RBL has production plants at Lahore. The production process is 80% automated. The company has to provide and manage transport for the delivery of products as well as the arrangement of third party services for the procurement of products. The shipping department handles orders and the transport department decides the vehicles for safe delivery. Material planning and sourcing is carried out as well. Sources of supply of raw material both local and foreign are identified and terms and conditions are negotiated. Capacity planning is also done at this stage. Sales forecasting and production planning depends upon the capacity of the organization with respect to: Production. Storage: Raw and packing. Storage: Finished goods. Riaz bottlers Lahore has a procurement budget of nearly Rs 10 billion. Approved suppliers cannot go beyond this budget. The supplier is audited by the most cost efficient quality control department. Distributors are also decided by the company, keeping in mind past performances. The company has increased its distribution capacity from one to ten filling lines during the last few years lending it a competitive edge over Coca Cola. FIGURE 1 SUPPLY CHAIN PLANNING OF MIRINDA: After RBL set the design of their supply chain they do the planning which increases their surplus in supply chain and thats their goal too. The planning launches and make them set their constraints over some span of time according to the demand of Mirinda. Pepsi co carries out sales forecasting for local demand as well as for export purposes to countries such as Afghanistan etc for Mirinda. The annual sales target is conveyed to the supply chain department of RBL. Planning is carried out on a monthly, weekly and daily basis for order planning allocation , warehousing ,production scheduling inventory planning and optimization. at RBL. images.jpg FIGURE 2 SUPPLY CHAIN OPERATION OF MIRINDA: In RBL , the production , sales and supply chain departments get united to decide the inventory on weekly basis. There is always less uncertainty about the demand . the operation process includes customer orders in the best possible manner. During this RBL , allocate inventory or production to individual orders, set a date (which is always according to the will of customers and they dont get disappointed) that an order is to be filled, generate a proper pick lists at a warehouse in gulberg , allocate to shipping, set delivery and so on. PROCESS VIEWS OF MIRINDA SUPPLY CHAIN The processes in a supply chain are divided into a series of cycles each performed at the interface between two successive stages of a supply chain. CYCLE VIEW OF SUPPLY CHAIN: scm12 FIGURE 3 Supplier / manufacturers: The suppliers to Pepsi Co are franchise operative (RBL) as well as company operative (LAYS chips) system and are located in eight cities of Pakistan. The cities are Lahore, Islamabad, Karachi, Peshawar, Hyderabad, Sukkhar, Gujranwala and Faisalabad. PepsiCo has its Plant , Factory ,Workshop and Warehouse at the same place in Lahore . the Address is : Guru Mangat Road, Gulberg Lahore Distributors: They are located throughout the country; every city has its distributors. The distribution done on direct and indirect ways that would be discussed in the distribution section of the report. Retailers : retailers outlets are all sort of shopkeepers, malls , hotels etc to whom the distributors provide the stock via transportation i.e. trucks etc which carries distribution from point to point in different allocative routes. Customers: Its customers are all sort of target markets from social class A to C and range within all demographical and pyschographical parameters. PUSH AND PULL VIEW OF MIRINDA SUPPLY CHAIN: The push process implementation is commenced in anticipation to a customer order. MIRINDA has a seasonal demand. Just in time concept is pertinent in non-seasonal period and not pertinent in seasonal period. All processes that are part of the procurement cycle, manufacturing cycle, replenishment cycle, and customer order cycle are push processes. MIRINDA Sales order and processing: The Shipping Manager receives sales order from Sales Team, distributors through telephone, fax email one day before dispatch. The sales are made to base distributors on advance payment against orders then shipping manager plans according to the demand of distributors on daily basis. fig1107 FIGURE 4 COMPETITIVE AND SUPPLY CHAIN STRATEGIES: There are three major sustainable advantages that give PepsiCo a competitive edge as they operate in the global marketplace: Big, muscular brands. Proven ability to innovate and create differentiated products. Powerful go-to-market systems. PepsiCos ( Mirinda) overall mission is to increase the value of shareholders investment. They do this through sales growth, cost controls and wise investment of resources. They believe their commercial success depends upon offering quality and value to their consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to their investors while adhering to the highest standards of integrity. A customer while purchasing a bottle of Mirinda will consider product quality, price and availability of the product. Thus, Mirinda in Pakistan particularly focuses its competitive strategy as to producing sufficient variety, reasonable prices, and the availability of the product. SUPPLY CHAIN STRATEGIES STEP ONE: THE CUSTOMER AND SUPPLY CHAIN UNCERTAINTY. Identifying customer needs : RBL needs to understand the customer needs for each targeted segment and the uncertainty the supply chain faces in satisfying these needs. As RBL deals with beverages, which are a fast moving consumer good, it knows the requirements of consumers. Mirinda is considered as a drink which is refreshing during summer, and taken regularly during winter, with demand hiking around festivals such as Eid and occasions such as weddings. RBL caters to both cities and rural areas. It understands the needs of both. As demand for beverages is seasonal, the quantity of product needed for each lot is taken care of with past demand in mind. Consumers generally require a small response time, high service level, reasonable price and some variety (for example mirinda has apple flavor too now). Demand uncertainty and implied demand uncertainty: Demand for Mirinda varies by product. For example there is a greater demand for Mirinda as compared to Mirinda Apple, which is sort of new. Hence, Mirinda has a low demand uncertainty as compared to Mirinda Apple. The product Mirinda is approaching its maturity stage in the PLC whereas Mirinda Apple is in the introductory stage. Mirindas implied demand uncertainty varies with the product type as well as the customer needs. Due to decreased lead time (the customer may purchase its competitors product if Mirinda is not available at that time such as Fanta, Gourmet cola, Amrat cola ), need for greater variety and higher level of service, implied demand uncertainty increases. This is true for cities where unmet demand by Mirinda is met by Coca Cola Company, Gourmet Cola and other such competitors. Supply uncertainty is also affected by new products. New products have higher supply uncertainty. Uncertainty for the capability of the supply chain: After determining the demand uncertainty it takes a look at the uncertainty resulting from the supply chain. Mirinda is not a new product and its market is going towards maturation. The company does not have many difficulties in delivering a product and has a fixed delivery schedule (on daily basis). Mirinda hence has a predictable supply and somewhat uncertain demand depending on market conditions. STEP TWO: UNDERSTANDING THE SUPPLY CHAIN CAPABILITIES: The efficiency and responsiveness varies according to the consumer needs, implied demand uncertainty, product type and market segments. In remote areas Pepsi Co ( Mirinda) focuses on being somewhat efficient as other modes of transportation could turn the product to be highly expensive. According to the company it does not deal with distributors who do not have 20 to 25 vehicles, therefore as the company has focus on cost reduction, uses slow and inexpensive modes of transportation, the demand is certain, and uses economies of scale in production, the product Mirinda is more inclined towards being somewhat efficient. In cities, the company focuses its attention on being highly responsive as Mirinda has to meet short lead time, meet a high service level, handle a large variety of products and respond to wide ranges of quantity demanded especially at the retail stage. Highly efficient somewhat efficient somewhat responsive highly responsive In towns MIRINDA In cities FIGURE 5 STEP 3: ACHIEVING THE STRATEGIC FIT: The Mirinda supply chain assign different roles to its different stages, the company has to decide either to transfer the responsiveness to the manufacture stage or to the retailer stage as making one stage more responsive allows the other stage to focus on being more efficient. While discussing the Mirindas supply capability it is seen that Mirinda tends to be more responsive in the cities and a bit less in towns. Therefore, transferring the responsiveness to the retailer and distributor, allowing them to face the higher implied demand uncertainty. This in return allows the manufacturer and supplier to be more efficient. At the same time, multiple beverage types contribute to a broader product portfolio causing RBL to adjust its strategies accordingly; tailoring the supply chain to best meet the needs of each beverage demand. SUPPLY CHAIN DRIVERS AND METRICS: Bonding drivers with Product Life Cycle (PLC) Supply chain strategy: Mirinda mainly follows a combined cost effective responsive supply chain strategy in lahore. The intensive supply of the product is being ensured throughout the city market with the help of RBL distributors. Mirinda has been able to reach out to all market segments without any delays because of its business maturity and comparative business strength. It has the normal beverages sales volumes as compared to any other cities . Although there is an overwhelming stability in the product market yet there are some remote areas where there are conditions for a possible stock out due to their remoteness. For addressing this risk Mirinda has financed different whole sellers in those areas to respond immediately. Mirinda in Lahore and in most parts of Pakistan can be rightly placed into the category of an ever growing mature business. Responsiveness: In case of Fast Moving Consumer Goods (FMCGs) that target a huge segment of market, responsiveness is a deciding factor for the organizational success. In a typical Pakistani market, quick response enables supply chains to meet the customer demands for evershorter lead times, and to synchronize the supply to meet the peaks and troughs of demand. Mirindas supply chain has been able to reinforce a greater response to the uncertain and unpredictable market behavior only because it has multisided processing facilities and corresponds to a systematic production network with both dedicated and multi-product facilities. The major focus is to determine the processes that are to be integrated in the supply chain network with their corresponding suppliers, distribution centers and the associated transport links between them. The major considerations in the design are the supply chain responsiveness and profitability. Framework for Structuring Drivers: FIGURE 6 The framework is based on a motive to create strategic fit between the competitive and supply chain strategy. Mirinda Competitive strategy stands to provide a large variety of products very quickly; simultaneously the supply chain strategy stands to materialize the availability of that variety of products. Mirinda mainly follows a responsive supply chain strategy. Alignment of mirindas business strategy to a corresponding supply chain strategy is achieved through proper deployment of supply chain drivers. Mirinda has to deal with different set of market segments simultaneously. Most of the time the approach needs to be responsive enough to grow substantially to be able to compete with uncertain demand, while in many areas demand is certain and very much predictable, so there it incorporates an efficient supply chain strategy. THE FACILITY DRIVER ROLE , LOCATION AND CAPACITY : In RBL the Mirinda is stored, assembled and fabricated at gulberg Lahore..Mirinda has established a flexible and a product-focused production facility in order to respond effectively to the variability in demand.The storage facilities are designed in order to provide maximum possible capacity for the inventory. It has franchising holding bottling operations. OVERALL TRADE OFF ( RESPONSIVE) : In order to ensure the responsive strategy implementation, the role of facilities is of prime importance in the supply chain of RBL The large amount of excess capacity allows the facility to be very flexible and to respond to wide surges in demands placed on it. In alignment with the responsive supply chain strategy the facilities have been geographically located close to the market. FIGURE 7 FIGURE 8 THE INVENTORY DRIVER ROLE , LOCATION AND SEASONAL INVENTORY: RBL has established a comprehensive plan to ensure the sufficient inventory levels to keep up with the market demand effectively. The inventory type is seasonal .For this purpose the main inventory storage has been established within the main plant area maneet road gulberg Lahore inside RBL. It has the storage capacity of 200,000 Sq Ft and the area is being utilized both horizontally and vertically. The shipping department is in charge for storage and subsequent displacement of the product orders. The inventory capacity is being utilized and maintained in coordination with the production department and is based on the term production estimates. OVERALL TRADE OFF (RESPONSIVE): Increasing inventory makes the supply more responsive to the customers. At RBL, managers bear a high inventory cost to ensure maximum levels of inventory and to reduce the production and transportation costs. inventory.jpg FIGURE 9 THE TRANSPORTATION DRIVER DESIGN AND CHOICE OF TRANSPORTATION MODE: PTN is providing transport to PEPSI CO( mirinda) in the form of big large trucks.Faster transportation of the products allows RBL to maintain sufficient levels of stock on the shelves.RBLs transportation network is the collection of routes, modes and locations along which the product can be shipped. With the help of distributors the product is being supplied to the market. There are multiple supply and demand points within the city which cater to the market demand. RBL decides and selects different modes of transportation having different characteristics with respect to the speed and size of shipment. OVERALL TRADE OFF ( RESPONSIVE): The transportation network has been designed with a view to ensure responsiveness and boost the availability of the product. For RBL using fast mode of transport increases responsiveness as well as the transportation cost but lowers the inventory holding cost. Transportation driver has a large impact on the responsiveness of the business. THE INFORMATION DRIVER COMPONENTS OF INFORMATION DECISIONS: Connects all the supply chain stages effectively allowing them to coordinate and maximize total supply chain profitability. It is also crucial to the daily operations of each stage in the supply chain. The unit manager utilizes the production scheduling system that is based on information on demand to create a schedule that allows RBL to produce the right amount of product. The warehouse in charge uses this information to create visibility of the warehouses inventory items. They dont have any enabling technologies such as EDI, ERP and RFID OVERALL TRASE OFF (RESPONSIVE): Information sharing helps these firms improve its responsiveness within the market. It helps to accurately forecast demand and realize frequency of updates, measurements of the effects of seasonal factors influencing the production, measurements of variances from the plan and the ratio of demand variability to order variability. Timely and accurate information enables the distribution managers to fix potential stock out or oversupply problems. FIGURE 10 THE PRICING DRIVER FIXED PRICING VERSUS MENU PRICING: Mirinda keeps its pricing strategy with the comparison of its competitors for example FANTA. And the demand is seasonal so during the season on period the pricing is done on the fixed basis i.e. summers. And during winters which is the off season period the pricing is done on menu basis for example Rs 2 to Rs 5 ruppees off per 1.5 litre bottle etc. THE SOURCING DRIVER: OUTSOURCED, SUPPLIER SELECTION AND PROCUREMENT: Pepsico has outsourced decisions in its supply chain as RBL is an outsourced company for it. They think that it was best to outsource Mirinda and other beverages aswell because the growth in total supply chain is significant with little additional risk. The responsive components are outsourced such as the PTN aswell which provides transportation to Pepsico ( Mirinda). It has number of suppliers within Lahore and all districts of the country. Both procurement in direct aswell as indirect ways are doneand they have a good coordination between its suppliers and buyers. images.jpg FIGURE 11 DISTRIBUTION NETWORK OF MIRINDA Direct distribution: Delivery of post mix cylinders handling of key accounts: The key accounts are different wholesalers, restaurants and hotels like Pizza Hut, KFC, Metro which serve as a place for key sale. These are known as national key accounts and are very important in terms of competition. Export Parties. Indirect distribution: Through Base market distributors Through Outstation distributors Before delivering the product some certain guiding principles are followed for the assessment of distributors capability by RBL. Applicant must have 30 to 40 vehicles (depending on the area). Applicant must have 40,000 cases of empty bottles. Applicant must deposit Rs.5, 000,000 as a security. RBL uses light and heavy vehicles for safe delivery of goods to the distributors for timely delivery. It follows the just in time concept which is applicable in Non-seasonal period and not applicable in the seasonal period. REVIEW AND REVISE DISTRIBUTION: This is usually done through taking over key revenue areas. If the distributor does not achieve its sales target, the distribution is taken back and an addition of new distributor is done. Therefore MIRINDAS supply is low supply uncertainty. Some of its supply source capabilities are: Less breakdowns High quality Flexible supply capacity Mature production process FACTORES INFLUENCING DISTRIBUTION NETWORK DESIGN: At the highest level, performance of a distribution network should be evaluated along two dimensions: 1. Customer needs that are met 2. Cost of meeting customer needs While customer service consists of many components we will consider those measures that are influenced by the structure of the distribution network for Mirinda . Response Time: For Mirinda is minimal as the direct customers for it are the retailers and then the consumers. So with over 30 to 40 delivery trucks in Lahore , it is readily available to every retailer within 30 minutes or an hour max . Lahore has 12 warehouses from where the supply to the market is done through trucks provided by PTN. Product Variety: They have made their place in the market with their unique product line ranging from Mirinda to Mirinda Apple with refreshing taste and great quality. Customers Desire: customer desire more for mirinda instead of apple mirinda .Recently, the sales for 250 ml bottles has increased and 1.5 litre bottle decreased but they are trying to increase it as it gives the company higher profits. Availability: The product is always available in stock whenever an order arrives. Whenever the distributors feel that after one loading there could be a stock out they place an order to RBL in advance just to keep the floor with enough stock in hand. The Distributors have 3 days stock as back up with them in order of any malfunctioning of the plant or other such external factors. Customer Experience For Mirinda has always been positive as they receive the product with ease and on time. The retailers are the direct customers as they place an order to the distributors. There has never been a shortage or a delay for mirinda in Metro or Pizza Hut which are the key accounts for the company. Order Visibility They are not really an electronic phenomenon where you can track your order through computer. It is more of person-to-person contact and one can easily track down their orders through the designated staff in each sector of Lahore or for that sake all over Pakistan. Returnability: Pepsi Co ( mirinda) has always been very strong in a sense that unsatisfactory items can be returned and changed on the spot. This is true for both the consumers and the retailers. They have laid down a system through which they can effectively manage this requirement. The retailers are told to take down the comments and the address or phone numbers from the person who is returning the bottle. It seems at first that a customer always wants the highest level of performance along all these dimensions, in practice however this is not always the case. DESIGN OPTION FOR DISTRIBUTION NETWORK:: Distributor Storage with Carrier Delivery: In Pepsi Co ( mirinda) inventory is not held by the manufacturers at the factories but is held by distributors/ retailers in intermediate warehouses and package carriers are used to transport the products from the intermediate location to the final customer. This requires distributor storage to keep high levels of inventory because distributor/retailer aggregates demand uncertainty to a lower level than the manufacturer. Transportation costs for Pepsi are somewhat lower because an economic mode of transportation (e.g. truckload) can be employed for inbound shipments to the warehouse, which is closer to the customer. Facility cost is high because of a loss of aggregation and often end up with higher processing costs. The information structure needed is not that complex. The distribution warehouse serves as a buffer between manufacturer and customer. Real time visibility between customers and warehouse is needed whereas as visibility between customer and manufacturer is not required. Response time is also reduced. Customer convenience is high and order visibility with manufacturer storage becomes easier. Distributor storage is well suited for medium to fast moving goods and it can also handle higher level of variety than retail stores FIGURE 7 VALUE OF DISTRIBUTION SYSTEM: There are basically two components of distribution: Storage Distribution The storage facilities of RBL are designed in order to boost the timely availability of the product. For this purpose the distributors are fully equipped with facilities that are needed to ensure intensive supply of the product. The storage facilities are designed to contain the maximum possible inventory items that are needed at any given time. RBL has established several storage units nearer to the market in order to boost availability. Transportation conducts inventory movement from point to point in supply chain of RBL. It incorporates a combination of modes and routes at different stages. Transportation choices have a large impact on the responsiveness strategy of the business. RBL has several contracts with several distributors with multiple transport facility that ensure the maximum possible transport of inventory within a short period of time. The distribution does not work between specific supply chain components but it performs a basic function of integration amongst all supply chain components. The Pepsi Co distribution system linked the entire supply chain for all product categories. The distribution centers and its information network play a key role in that regard. The major object is to carefully track sales of items and offer short replenishment cycle times. The distributors offer stored deliveries too many retail outlets in the twin cities. Different products are being delivered conveniently on pre-orders. The distribution system is flexible enough to alter delivery schedule depending on customer demand. The Territory Distributor Managers maintain a contact with the retailers in order to book and place the orders. Whenever a store places an order it is immediately transmitted to the supplier through the distribution manager. Now RBL receives orders from all distribution centers and the shipment department delivers the orders. At the distribution centre, products from the manufacturer are delivered into different trucks and each truck makes deliveries to multiple retail stores. The number of stores depends upon the sales volume. The system works on trust and does not require the delivery person to be present when store personnel scan the delivery. This reduces the delivery time at each store. Each truck has a capacity of 1572 cans.The distribution department is in direct contact with the manufacturers and keeps updating inventory levels. They keep in stock spare three days stock to combat external uncertainty. The distribution department is responsible for all the variety of the products in their portfolio. PepsiCos overall distribution network spreads throughout Pakistan connecting the remotest of places and providing great customer service. Globalization has increased the competition that the company for its products like mirinda is constantly coming up with new projects, campaigns and distribution. RECOMMENDATIONS: RBL doesnt have proper enabling technologies such as EDI , ERP , RFID and EDD . they should be having that for the better performance of its supply chain activities. These engagements would